General Coatings Manufacturing Corp.
The state of the spray foam roofing industry
By Evelyn Witterholt. From building code changes to federal rulings to the 2024 election, here’s what we know about the current state of the spray foam roofing industry. Although 2024 has been a good year for spray foam roofing, it hasn’t come without its challenges. But despite these standard ups ...
Top 5 advantages of SPF roofs
By General Coatings. Is spray polyurethane foam roofing right for your customers? Here are five reasons to choose SPF roofing. We here at General Coatings Manufacturing Corp. know that spray polyurethane foam (SPF) is a great roofing system. It’s easy for professionals to install, affordable and has superior longevity. But ...
Top 5 reasons to make the switch to spray foam
By General Coatings Manufacturing. Here are five great reasons why your on-the-fence customers need a spray foam roofing system. Typical commercial roofs can fail prematurely due to expansion, contraction, abuse or neglect. The best roofing service life can be achieved through proper maintenance and repair of any mechanical damage. Spray ...
SprayFoam 2025 Convention & Expo returns to Daytona Beach, Florida on February 9-12
Annual industry event to showcase products, education, certifications, contractor awards, advocacy updates and more! The Spray Polyurethane Foam Alliance (SPFA) has announced the SprayFoam 2025 Convention and Expo, also known as ‘SPRAYTONA’, will be held February 9 through the 12 in Daytona Beach, Florida. The event will bring together professionals in ...
Embracing innovation to boost sales
By Jesse Sanchez. Roofing experts discuss AI-driven sales tools, industry leadership and innovation at the Western Roofing Expo. In this webinar, recorded live at the Western Roofing Expo, a diverse panel of roofing professionals explored the industry's future, focusing on new technologies and leadership. Hosted by Heidi J. ...
Pack your bags for Minnesota for the RCMA Fall Meeting!
By Emma Peterson. Enjoy the beauty of the land of a thousand lakes and learn from the only industry advocacy group just for roof coatings before the winter freeze this October! Winter is just around the corner, but you can still enjoy St. Paul, Minnesota in some above-freezing temperatures at ...
Coffee Conversations LIVE From WRE 2024!
Watch this Coffee Convo live on demand! You won't want to miss this special Coffee Conversations, sponsored by General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 30, 2024, at 2 p.m. P.T., as we meet with industry leaders ...
Coffee Conversations LIVE From WRE 2024! - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Joshua Adams of Roof Scout, Kris Hitesman of Capital Roofing, Stephanie Baird of Bliss Roofing and Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Intro: Hello and welcome ...
A sneak peek into the Western Roofing Expo
By Evelyn Witterholt. Learn what General Coatings has planned for the upcoming trade show season. The Western Roofing Expo is right around the corner and we have been chatting with roofing industry leaders about their plans for the big show! In a recent episode of Roofing Road Trips®, we ...
Get your bid in to experience the Las Vegas Sphere
By Evelyn Witterholt General Coatings has donated four tickets to the Las Vegas Sphere at this year’s Davis Memorial Scholarship Auction. Each year, the Davis Memorial Foundation, a foundation of the Western States Roofing Contractors Association (WSRCA), awards scholarships to students looking to further their education. That’s why every year, ...
