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Erica Reed - RCS Influencer

Why I-9 compliance is a non-negotiable in today’s roofing industry

Why I-9 compliance is a non-negotiable in today’s roofing industry

RCS Influencer Erica Reed says that how you build your system is just as important as how you build your roofs. In roofing and construction, speed is part of the culture. We’re constantly mobilizing crews, onboarding subcontractors and pushing to meet aggressive timelines. But in the middle of that pace, there’s ...


The Coffee Shops™ announce 2026 RoofersCoffeeShop® Roofing Influencers

The Coffee Shops™ announce 2026 RoofersCoffeeShop® Roofing Influencers

RCS Influencers celebrate their tenth year of giving back to the roofing industry. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2026 Influencers for RoofersCoffeeShop®. Each month, Influencers weigh in on timely topics impacting their respective industries, from technology ...


The top 10 RCS influencer insights from 2025

The top 10 RCS influencer insights from 2025

By Emma Peterson. Looking back at the year through the insights from our 2025 Influencer program! Over the last few years, RoofersCoffeeShop® (RCS) has brought together a diverse group of seasoned professionals from every corner of the roofing and construction world to form the RCS Influencer program. The goal ...


Erica Reed - The heart of a successful business

The heart of a successful business

RCS Influencer Erica Reed says the key to success is using technology to eliminate inefficiencies while preserving personal customer service. Contractors can achieve long-term success by blending traditional business practices with modern technology in a way that strengthens but not replaces the core values of the industry. Craftsmanship, quality control, trust, ...


RCSI October Erica Reed

Thriving in an evolving market

RCS Influencer Erica Reed says specialization, strong client relationships and financial discipline are essential to thriving in a competitive market. In markets experiencing significant mergers and acquisitions, contractors must be strategic to remain competitive and differentiate themselves. One of the most effective approaches is to specialize in niche markets or services ...


A professional group meeting in a circle, Erica Reed’s headshot overlayed in the bottom right

Building a partnership of continuous improvement

RCS Influencer Erica Reed says that maintaining thorough documentation of decisions and changes helps minimize disputes and provides a record for continuous improvement. Effective collaboration among project stakeholders, including manufacturers, distributors, contractors and trades is essential to reducing miscommunication and ensuring seamless project execution. The foundation of successful collaboration lies in ...


Q&A recap – Inspectors, ACs and understanding products

Q&A – Inspectors, ACs and understanding products

Homeowners from four different states sought advice from our AskARoofer experts to answer their most pressing roofing questions. On AskARoofer, we aim to live up to our name and connect people to contractors with answers for their roofing questions. Here's what four homeowners asked recently. 1 - Oregon Michael from Oregon was wondering ...


Finding the right subcontractors

Finding the right subcontractors

RCS Influencer Erica Reed says that a successful subcontractor should care about their work, take pride in craftsmanship and treat each property with respect just like your core team. Hiring, onboarding and managing subcontractors effectively is essential to ensuring consistent quality and professionalism in roofing projects. As a leader in the ...


The Coffee Shops™ Announce 2025 Influencers

The Coffee Shops™ Announce 2025 Influencers

Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...


Erica Reed - The power of transparency in the roofing industry

The power of transparency in the roofing industry

RCS Influencer Erica Reed says clear communication efforts not only ensure long-term business success but also contribute to raising the overall standards and reputation of the roofing sector In 2025, roofing professionals can build stronger relationships and foster professionalism by prioritizing clear communication, embracing technology, delivering exceptional customer service and staying ...


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