By Emma Peterson.
Over the last few years, RoofersCoffeeShop® (RCS) has brought together a diverse group of seasoned professionals from every corner of the roofing and construction world to form the RCS Influencer program. The goal of this program is to spark meaningful conversations about the issues shaping the industry. By sharing real-world experience, practical advice and forward-looking perspectives, these influencers help contractors, manufacturers, distributors and business owners stay sharp in a fast-evolving market.
To help foster these conversations, we send a different question to our Influencers every month. In 2025, those questions ranged from succession planning to social media strategy, from standing out in crowded markets to managing natural disasters, and beyond. The responses reveal not only the challenges in the industry, but also how contractors can succeed despite them. Whether you are a crew leader looking to grow into management, a business owner planning long-term stability or a newcomer hungry for insight, the perspectives shared through this program offer invaluable guidance.
To celebrate the dedication these contributors brought to every monthly question, we are taking a moment to highlight the top 10 RCS Influencer insights from 2025. These standout reflections represent the ideas that resonated most with our readers and offer a snapshot of the conversations that moved the industry forward this year.
10 – Finding the right subcontractors
9 – Building stronger relationships and fostering professionalism in roofing: Strategies for 2025
8 – How roofers can get ready for and handle weather disasters: An insurance perspective
7 – Balancing AI automation with human contact and integrity
6 – Building a stronger team, one hire at a time
5 – Building stronger relationships as roofing professionals in 2025
4 – Managing professional relationships
3 – How roofing companies can prepare for bad weather by partnering with companies in other regions
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About Emma
Emma Peterson is a writer at The Coffee Shops and AskARoofer™. Raised in the dreary and fantastical Pacific Northwest, she graduated in 2024 from Pacific University in Oregon with a degree in creative writing and minors in graphic design and Chinese language. Between overthinking everything a little bit, including this bio, she enjoys watching movies with friends, attending concerts and trying to cook new recipes.
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