The Farnsworth Group conducts custom research exclusively for the building products and home improvement industry by providing strategic insights that help organizations better understand their customer, product, brand and overall market. For over 20 years, Grant has consulted on qualitative and quantitative research for a variety of manufacturers, retailers and associations ranging from Fortune 100 firms to startups.

Eric has been in home improvement research for 30+ years, currently serving the industry as director at The Farnsworth Group. Formerly, Eric served as VP of marketing and chief revenue officer building TraQline to be the premier syndicated source for market share and customer behavior research. Over his tenure he has worked with variety of manufacturers, retailers and associations ranging from Fortune 100 firms to startups.

With deep expertise in both quantitative and qualitative methods, he specializes in turning complex data into clear, actionable insights that drive confident decision-making. Based in Louisville, Eric enjoys staying active through soccer, skiing, scuba diving and ice hockey.

For RCS Listeners - The Farnsworth Contractor Index

Since 2018, the Farnsworth Contractor Index has served as the definitive monitor in the home improvement industry to track business confidence among trade professionals and small businesses.  This quarter’s tracker lets roofers compare your own expectations and performance versus those across multiple industries.

This quarter, you'll find insights on new business leads and inquiries, volume and quality of job backlog, labor availability and costs, the government and regulatory climate and the economy.

Download the latest quarterly report!

We focus exclusively on building products

The Farnsworth Group team has spent nearly 40 years serving manufacturers and retailers specifically in the Building Products, Home Improvement, and Lawn & Ranch sectors. Our custom market research is individualized using the latest quantitative, qualitative and analytic tools, giving you deeper insight into your market and providing actionable recommendations. We focus our research on four critical areas: Customer, Brand, Product and Market. Whether you need a combination of these four or want to focus on one in particular, we can craft research to address your specific needs. We can help you:

• Uncover behaviors and understand your audience
• Measure your brand equity and market position
• Take the risk out of creating and launching new products
• Define revenue and channel opportunities
• And more

Learn more about The Farnsworth Group.

Latest Podcasts

Know Your Niche

In this Contractor Outlook™, Heidi Ellsworth is joined by Eric Voyer from The Farnsworth Group to dive into the latest shifts in the building products market and their impact on contractors. Eric shares insights on how deep customer research is reshaping marketing strategies and product development for building product brands. ...
Listen to the Podcast