Emma Peterson, Senior Content Developer
Pergola 101
By Emma Peterson. Help your clients get ready for long summer nights in their backyard with the perfect pergola. We might still be a few months out from the full-blown outdoor hosting season, but that makes this the perfect time to prepare your clients’ outdoor spaces! Before we enter the ...
4 programas comunitarios de retechado
Por Emma Peterson, traducido por Alberto Torres. En todo el país, comunidades y techadores están uniéndose para proteger a sus vecinos de los elementos. Un techo es una parte crucial para proteger tu hogar y a tu familia, pero también es una inversión costosa, a veces fuera del alcance de ...
Apoyando a cada cuadrilla
Por Emma Peterson, traducido por Jessica Bravo. Cómo Johns Manville está cerrando la brecha del idioma con su biblioteca de recursos de productos en español. Fundada en 1858 en la ciudad de Nueva York, Johns Manville (JM) se ha convertido en un fabricante líder de productos de aislamiento y ...
A critical look at AI
By Emma Peterson. Trent Cotney and Jon Gardner discuss AI liability, confidentiality and how contractors can build safe, effective practices. As artificial intelligence (AI) grows more and more common in our everyday life, it’s important to look at it critically and understand how it can be used as a tool. ...
Beyond red and blue
By Emma Peterson. Trent Cotney on tariffs, labor, global conflict and other issues affecting roofing professionals across the country. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth had the chance to sit down with Adams and Reese attorney and industry advocate Trent Cotney to discuss the major ...
DiFalco and Patterson: Partners across generations
By Emma Peterson. Learn how two men’s roofing business lives on in the next generation. In a recent episode of Stories from the Roof, sponsored by TopShield, Megan Ellsworth had the chance to talk to Charlie DiFalco, vice president of Action Roofing Services. With six different locations around Florida, ...
Seeing beyond sales
By Emma Peterson. An eye‑opening RLW explores how accurate, big‑picture financial data helps contractors uncover errors, correct course and grow with confidence. Roofing is a busy and competitive market. It is easy to fall into the trap of managing your business on a day-to-day basis. And while this method keeps ...
Reimagining roof design
By Emma Peterson. How roof visualizers help homeowners find confidence — and their style. For most people, a roof is an afterthought when it comes to the design of their home. But roof design actually has a huge impact on a home’s overall style and can be a great ...
Finding your path through mentorship
By Emma Peterson. A conversation on mentorship, opportunity and finding a career in roofing In a new episode of Roofing Road Trips®, we had the opportunity to host Chase Huang and Damien Holloway, the student champions of the 2025 SkillsUSA roofing competition, along with their mentor Tim Stephens, vice ...
Honoring craftsmanship across Colorado
By Emma Peterson. Highlights from the Colorado Roofing Association’s 2026 Awards Dinner. Last month, the Colorado Roofing Association (CRA) hosted their annual awards dinner! Hosted at the Social Capitol in Arvada, this incredible evening brought together contractors from across the state to connect, share ideas and support each other. This ...
