Emma Peterson, Senior Content Developer
The power of a global community
By Emma Peterson. Dirk Bollwerk talks about connecting roofers around the world and advancing the global industry. In a new episode of Roofing Road Trips®, host Heidi J. Ellsworth is joined by Dirk Bollwerk to learn about the International Federation of the Roofing Trade (IFD) and the vital work it ...
Top May articles: Leadership, growth and innovation
By Jenny Yu. From profitability habits to artificial intelligence, OutdoorCoffeeShop™ readers prioritized insights for long-term success. As outdoor living professionals look for strategies to navigate growth and change across the industry, OutdoorCoffeeShop™ readers gravitated toward content about leadership, growth and innovation in the month of May. The top article ...
Top May articles: AI, profitability and market understanding
By Emma Peterson. Catch up on the biggest industry stories from May 2026. This last May, The Coffee Shops™ crew has been working hard to keep up with all the news and developments of the industry, whether it’s new events, evolving technology, shifting regulations or something else! To help readers ...
Celebra la industria del roofing este junio
Por Emma Peterson, traducido por Alberto Torres. ¡La Semana Nacional del Roofing 2026 se llevará a cabo del 7 al 13 de junio y es el momento perfecto para mostrar tu orgullo por la industria del roofing! Cada año, la National Roofing Contractors Association (NRCA) organiza un evento llamado National ...
The People’s Choice is the MAX PVC membrane!
By Emma Peterson. Learn about the Elevate product that took home the 2026 People’s Choice award at the IRE Innovative Product Showcase. At this year’s International Roofing Expo (IRE), professionals from across the roofing industry came together to learn, explore and grow. One of the biggest parts of the show ...
Meet the 2026 CRRC Conference guest speakers
By Emma Peterson. Learn about the three experts who will be presenting at this year’s CRRC Conference. The Cool Roof Rating Council will be hosting their annual conference from June 16-18, 2026, at the Thompson San Antonio Riverwalk hotel! This three-day event gives both CRRC members and nonmembers the ...
A look at NFRC’s career services
By Emma Peterson. Resources designed to help build the roofing workforce of the future. According to 2025 research conducted by the National Federation of Roofing Contractors (NFRC), “52% of roofing businesses report recruitment difficulties and 65% say skills shortages are already restricting the amount of work they can ...
From skylines to sidewalks, concrete is heating up
By Emma Peterson. Understanding the urban heat island effect and how cool pavements can save lives. When we think of over-exposure to the elements and injuries related to weather conditions, we often think of the risks of freezing. But just because we are out of the cold most of ...
Springtime roof recovery
By Emma Peterson. Learn about the importance of and what to expect from your first roof inspection after the winter months. The cold, stormy winter months can take quite a toll on your roof. Some wintertime stressors can be very visible, like snow loads that weigh down on the ...
The power of apprenticeships: Louie’s journey
By Emma Peterson. Louie reflects on his apprenticeship with Aldridge and Sons. One of the largest challenges facing the roofing trade is a lack of skilled labour. According to 2025 research from National Federation of Roofing Contractors (NFRC), “52% of roofing businesses report recruitment difficulties and 65% say skills ...
