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Emma Peterson, Senior Content Developer

Preparing roofs today for tomorrow’s storms

Preparing roofs today for tomorrow’s storms

By Emma Peterson. A slower hurricane season offers contractors and property owners an opportunity to improve roof performance with products like APOC’s Polyset AH-160 tile adhesive system. This Atlantic hurricane season has been unusually quiet so far. As Alex Schneider reported at the beginning of September, “Historically, about ⅔ of ...


Lock in your WRE 2026 schedule pr photo

Lock in your WRE 2026 schedule

By Emma Peterson. This year’s show is coming up fast with the first day being September 27, 2026 and we wanted to help you build the ultimate attendee schedule. The Western Roofing Expo (WRE), which is sponsored by Western States Roofing Contractors Association (WSRCA), is one of the premier events in the ...


Roof measurements and beyond

Roof measurements and beyond

By Emma Peterson. How Eagleview One gives contractors next level insights. Earlier this summer, Eagleview launched their next-level property intelligence platform – Eagleview One! To learn more about this platform and how it helps contractors and their crew work more efficiently, we hosted Eagleview CEO Piers Dormeyer for an episode ...


Protecting the future of coatings with education

Protecting the future of coatings with education

By Emma Peterson. BITEC®’s Shane Millwood discusses the importance of helping contractors understand proper product selection and installation practices. With the advent of new, more powerful products like BITEC®’s Storm Breaker™ coating system, the coatings market has never been more popular among contractors and building owners . But with that ...


The restructuring of the industry

The restructuring of the industry

By Emma Peterson. Learn about how major acquisitions, emerging technologies and evolving supply chains are changing the competitive landscape for contractors, manufacturers and distributors alike. Paul Trombitas is a partner at FMI Corporation, a consulting firm specifically focused on providing insight and data to the engineering, construction and built environment ...


When homeowners do their homework

When homeowners do their homework

By Emma Peterson. With more homeowners researching roofing systems before making a purchase, contractors must be ready to provide deeper insights and expert guidance. In the last few years, more and more homeowners have begun doing their own research about roofing materials and products. This is in large part due ...


Understanding the role of the PIMA survey

Understanding the role of the PIMA survey

By Emma Peterson. This Quarterly Market Index Survey offers a clearer picture of contractor confidence, market conditions and future opportunities. Every quarter, the Polyisocyanurate Insulation Manufacturers Association (PIMA) releases a survey sharing insights into the state of the reroofing market. This survey, aptly called the Market Index Survey for Reroofing, ...


The science of roofing

The science of roofing

By Emma Peterson. How chemical testing helps verify formulations, troubleshoot performance issues and ensure regulatory compliance. In the roofing industry, we’ve all heard about mechanical performance tests. From ASTM’s impact rating to UL's fire classifications and beyond, there’s a lot of ways to see how a product will ...


URCA resources for contractors

URCA resources for contractors

By Emma Peterson. Three of the many ways that this association supports its members. The Utah Roofing Contractors Association (URCA) was founded to “support and improve the roofing industry in Utah through a combination of educational trainings (including safety, products, insurance, legal, and business classes), networking opportunities, government affairs group ...


AI in action

AI in action

By Emma Peterson. This webinar offers real-world lessons from metal building contractors on how AI can improve your operations. As artificial intelligence (AI) continues to advance, it’s finding its way into more and more sectors of the roofing industry. To talk about where AI is cropping up in the metal ...


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