Emma Peterson
Tools that will last a lifetime
By Emma Peterson. Learn how Van Mark sets contractors up for success with industry-leading products and support. Van Mark Products have established an outstanding reputation in the construction tool industry. We got the chance to interview Yoni Kellman, the regional sales and marketing manager at Van Mark, about their incredible ...
Custom colors meet first class protection
By Emma Peterson. Learn how DaVinci Roofscapes delivers high-performance and stunning aesthetics with their composite products. While at the International Builders Show, Heidi J. Ellsworth had the chance to catch up with Theo Maglio of DaVinci Roofscapes for a quick interview. Theo is the western regional sales manager for DaVinci, ...
Creating stronger customer connections
By Emma Peterson. Learn how gFour Marketing can help you gain more repeat and referral business opportunities. Building your reputation has always been a crucial part of running a successful roofing company. From word-of-mouth referrals to repeat customers, having a good reputation can be the difference between success and struggle. ...
Proven performance and peace of mind
By Emma Peterson. These performance-backed shingles bring peace of mind to both homeowners and contractors. Just a few months ago at the 2025 International Roofing Expo (IRE), IKO Industries launched their refreshed brand identity based on the idea of Proven Performance. As a part of this announcement, they shared that ...
Trends change: From wood frames to insulated concrete forms
By Emma Peterson. Learn about the latest trends of the building envelope industry with Dave Marrs, the co-host of HGTV’s Fixer to Fabulous. In a special episode of Roofing Road Trips®, Dave Marrs, the co-host of HGTV’s popular Fixer to Fabulous series, stopped by The Coffee Shops™ to chat about ...
Elevating insulation
By Emma Peterson. Continuous insulation offers a more energy efficient and sustainable way to build roofing and wall systems. In a new episode of Roofing Road Trips®, Megan Ellsworth spoke with JR Babineau about continuous insulation. As the senior research manager for building sciences at Johns Manville, JR was well ...
The secret to selling internationally
By Emma Peterson. Learn about some of the unique challenges Giovanny Pazimino faces as an international Sherwin-Williams regional manager. One of the cool things about roofing is that you can tell a lot about the environment and region it is located in based on its design. For example, some ...
Project profile: Novus Apartments at Sky Ridge
By Emma Peterson. Learn how Keystone Hardscape’s CityStone™ pavers elevated this rooftop terrace. Located in Lone Tree, Colorado, which is a suburb of Denver, the Novus Apartments offers its residents a community adorned with deluxe amenities and refined finishes. This upscale apartment complex boasts one- and two-bedroom layouts with built-in ...
Beyond the roof: LP’s loyalty program helps contractors expand into the siding sector
By Emma Peterson. Boost your revenue, lead generation and marketing tools with LP’s free Remodelers Edge™ program. Because the contracting space is highly competitive, it’s key for roofing professionals to find smart ways to grow their businesses and stand out from the crowd. Recently, Bella Peralta of LP Building Solutions ...
Build a stronger roof with SureTite Cleats
By Emma Peterson. Learn how Carlisle’s SynTec Systems SureTite™ Cleats can help you design a higher performance metal edge system. Over the years, research from leading organizations like RICOWI, Texas Tech and Factory Mutual (FM) have found that “60% of the roof failures were due to compromised metal edge systems.” ...
