Emma Peterson, Senior Content Developer
Protecting roofers and strengthening the trade
By Emma Peterson. A look at how NFRC is driving higher standards across the industry through a variety of campaigns and partnerships. With a legacy that dates back to 1892 and a membership that includes over 1,500 roofing companies, National Federation of Roofing Contractors (NFRC) is one of the ...
Considering roofing as a career path
By Emma Peterson. Showcasing opportunities across the industry for the next generation looking to build their future. For many years now, there has been a significant push for young people to strive for higher learning – that earning a college degree is necessary to build skills that will help them ...
APOC makes it easy
By Emma Peterson. Learn how APOC goes above and beyond for their contractors. In a new Roofing Road Trips® episode, Karen Edwards sat down with Anthony Martin to talk about how APOC, an ICP Group brand, works to help contractors succeed both on and off the roof. Anthony is the ...
5 common causes of roof leaks
By Emma Peterson. Learn what might be causing small leaks and how to avoid them turning into expensive repairs. One of the hardest parts of dealing with a roof leak is that’s it’s not always obvious. Many leaks start out small and can be difficult to identify. But just because ...
The power of turf-focused intelligence
By Emma Peterson. Learn how Flash Weather AI forecasting tools take the guesswork out of agronomy management. For professionals in charge of caring for large amounts of turf or grass, like at a golf course or football stadium, it can be hard to manage everything with all the unpredictable ...
Upselling is about more than profits
By Emma Peterson. How upselling your customers with premium products can help them spend their money smarter. When we hear the term upselling, often it conjures an image of a salesperson who pressures you and won’t take no for an answer. But this negative connotation does not fully encapsulate what ...
Building spaces for roofers
By Emma Peterson. From the first Roofers Exchange to the first roof museum, learn how people across the industry are building spaces for our community. Recently, Heidi J. Ellsworth had the opportunity to sit down with Donavan Morgan, founder of The Roof Museum and The Roof Gallery, and Vickie Sharples, ...
Turning digital marketing into real opportunities
By Emma Peterson. A realistic look at how to use digital ads to build your business. It used to be that the focus of many marketing strategies was always on print media, with things like getting an ad in the local newspaper being the central point of an advertising campaign. ...
Bigger than red and blue
By Emma Peterson. Diving into how the NRCA advocates for the betterment of the roofing industry and our country, regardless of party lines. The National Roofing Contractors Association (NRCA)’s mission focuses on finding ways to support the success of roofing professionals across the United States. And one of the biggest ...
When the danger is invisible
By Emma Peterson. How NFRC is raising awareness of long-term, less visible safety risks in roofing. Over the years, our understanding of safety practices in the roofing trade has grown exponentially. There was a time not too long ago where something as simple as earplugs on a jobsite were much ...
