Emma Peterson, Senior Content Developer
Advocacy, awards and female leadership
By Emma Peterson. How recognition and community are empowering women in the roofing industry. In a recent episode of Coffee Conversations®, Heidi J. Ellsworth sat down with Christine Mockenhaupt, current chairwoman of National Women in Roofing (NWIR) and director of FP&A at Atlas Roofing Corporation; Jennifer Stone, one of the ...
Stronger together: The partnership between IBS 2026 and KBIS 2026
By Emma Peterson. Why bringing builders, roofers, designers and other construction professionals together at one show matters more than ever. One of the most exciting parts of the National Association of Home Builders (NAHB)’s 2026 International Builders’ Show (IBS) is that it was hosted at the same time and place ...
An enduring commitment to quality
By Emma Peterson. Scott Totin shares how decades of field experience and continuous refinement keep Van Mark tools essential on the jobsite. In 1964, when Gene Van Cleave founded Van Mark Products, his goal was simple – build the best portable bending brakes in the world. Now, over half a ...
Lessons from a career in roofing
By Emma Peterson. Lloyd Anderson shares key moments from his career and advice for young professionals who are just beginning. Having been in the roofing industry off and on since he was a teenager, Lloyd Anderson, the owner of Armadas Exteriors and vice president of the Associated Roofing Contractors of ...
What Google’s new online estimate filter means for roofers
By Emma Peterson. Dive into the world of online roof estimates with Demand IQ’s Austin Rosenbaum and Eagleview’s Peter Cleveland. In a recent Read Listen Watch® (RLW), Megan Ellsworth sat down with Austin Rosenbaum and Peter Cleveland. Austin is the founder and CEO of Demand IQ, a company that, in ...
Engineered for extremes
By Emma Peterson. Metal roofing is rising in popularity around the country thanks to its ability to withstand various climates. In his role as a regional sales manager for Westlake Royal Building Products, Mitch Heitsch works with contractors and clients across various regions, from North Dakota to Florida. This has ...
Building an online home for the outdoor industry
By Emma Peterson. Rachel Mohorn and Brittainy Klein discuss the importance of meeting contractors where they are – and the role of a digital space in that. For the first ever episode of OutdoorTalk™, Karol Weyman sat down with Brittainy Klein and Rachel Mohorn to discuss how a connected ...
Succession planning three ways
By Emma Peterson. Explore how early planning, clear processes and documentation prepare your business for its next chapter. One of the hardest moments for any business owner or entrepreneur to properly prepare for is when it’s time to take a step back and pass the company on to the next ...
Make cool connections at the 2026 CRRC conference
By Emma Peterson. Everything you need to know about the reimagined 2026 CRRC Annual Conference. Don't forget your boots and your hat as you plan your trip down to San Antonio, Texas for this year’s Cool Roof Rating Council (CRRC) conference! This three-day conference (June 16-18, 2026) is a new ...
The power of aerial roof measurements
By Emma Peterson. How aerial roof measurements can unlock powerful project planning for your team. In the roofing industry, accuracy is everything. One wrong step can be a dangerous injury on the roof and one wrong measurement can mean thousands in lost revenue. Luckily, Eagleview provides a way for contractors ...
