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Emma Peterson

Independent reps are the matchmakers of roofing

Independent reps are the matchmakers of roofing

By Emma Peterson. Learn how you can get connected to the manufacturers and the support you need to succeed in the industry. One of the best parts about attending a roofing expo or conference is walking the trade show floor. We love to see all the different products and solutions ...


Get ready for construction season with this great deal

Get ready for construction season with this great deal

By Emma Peterson. SRS customers have an incredible opportunity to streamline their estimates with a discount on EagleView reports this March. With daffodils springing up from the ground and cherry blossom buds ready to burst with color, spring is just around the corner. And with spring comes the beginning of the busy ...


Sustainability, strength and style: The rise of metal roofing and siding

Sustainability, strength and style: The rise of metal roofing and siding

By Emma Peterson. Hear from ATAS’ vice president about why metal roofing is a smart, long-term material choice. The Coffee Shops™ crew had an incredible time at this year’s International Roofing Expo (IRE). While in San Antonio, Texas, we got the chance to find some of our industry friends out on the ...


SlopeShield Plus Self Adhered by the numbers

SlopeShield Plus Self Adhered by the numbers

By Emma Peterson. Learn why contractors are choosing this membrane to control the moisture on their projects. SlopeShield Plus Self Adhered (SA) is an innovative roofing underlayment designed by VaproShield to take moisture control on the job site to the next level. Not only does it block water intrusion, but its nature ...


Perspective on the industry from those with their boots on the ground

Perspective on the industry from those with their boots on the ground

By Emma Peterson. From tariffs to AI and everything between, this contractor panel shared an overview of the trends in the roofing industry this year. One of the best parts of attending trade shows like the International Roofing Expo (IRE) is getting to learn about the roofing industry as a whole by ...


One industry, many career options

One industry, many career options

By Emma Peterson. Introducing students to commercial roofing through the SkillsUSA competition. Encompassing more than 400,000 individuals, SkillsUSA is the number one development organization for the trades. SkillsUSA is organized around regional, state and national contests that encourage the best from participating industry leaders, students and instructors. Included in the contests are ...


Overcoming the digital learning curve with Beacon

Overcoming the digital learning curve with Beacon

By Emma Peterson. Learn how to save time and money with the Beacon Pro+ platform. In a recent Read Listen Watch® (RLW), Gabriela Fornino of Beacon Building Products stopped by to chat with Karen Edwards about eCommerce and utilizing digital management tools in the roofing industry. These types of management tools and ...


5 cities, 7 programs, 1 goal

5 cities, 7 programs, 1 goal

By Emma Peterson. Learn how Tremco Rising Stars program is building the future of the roofing industry. Tremco takes pride in going beyond providing high-performance solutions for the building envelope and supporting construction professionals in a variety of ways. A great example of this is their Rising Stars program which ...


Maximizing Roof Performance with SlopeShield® Plus SA

Maximizing Roof Performance with SlopeShield® Plus SA

By Emma Peterson. A high-performance membrane designed for exceptional moisture protection and job site efficiency. Anyone who has worked on a job site knows that moisture can derail even the best-laid plans. Informed by National Roofing Contractors Association and IIBEC guidelines, moisture infiltration driven by air movement can compromise the roof system, ...


A Canadian partnership built to last: Madge Custom Roofing and IKO Industries

A Canadian partnership built to last: Madge Custom Roofing and IKO Industries

By Emma Peterson. Learn how IKO helps this ROOFPRO adapt to industry shifts. IKO Industries’ ROOFPROs® are known for their high-quality work and craftsmanship. They have been chosen by IKO for the ROOFPRO program, which is a partnership that supports contractors using IKO products with rebates, discounts, trainings and other resources. Just ...


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