Emma Peterson, Senior Content Developer
Putting on premium part 2: Commercial
By Emma Peterson. Large roofing investments require reliable products. TopShield® delivers commercial roofing systems engineered to support building performance while helping projects stay efficient and cost-effective. Reroofing an office building, warehouse, hospital or other building with a flat roof can be an overwhelming task for building owners and facility managers. ...
The power of connection
By Emma Peterson. By focusing on interaction and dialogue, the Connection Forum expands upon IFD’s mission of helping roofing professionals build relationships and share expertise across borders. The International Federation of the Roofing Trade (IFD) is always striving to better serve the members and the global roofing community through innovative ...
Step in and stand out at ICAA 2026
By Emma Peterson. The ICAA Convention returns this September with an expansive trade show, practical educational programming and opportunities to connect with peers from across the industry. In a new Roofing Road Trips®, Megan Ellsworth sat down with Michael Kwart, executive director of the Insulation Contractors Association of America (ICAA), ...
Turning friendly competition into real-world impact
By Emma Peterson. LRWA’s Charity Team Challenge encourages professionals to stay active and build team spirit while raising funds to help end youth homelessness. In a new episode of Roofing Road Trips®, Megan Ellsworth chatted with Sarah Spink, CEO of the Liquid Roofing and Waterproofing Association (LRWA), about the 2026 ...
SWIF Rack makes solar installation simple
By Emma Peterson. This elevated racking system provides contractors with a new way to support solar panels while preserving access and roof integrity. A new episode of Roofing Road Trips® featured April Chen, architect and CEO of SWIF Rack™; Tom Desimone, a Duro-Last approved applicator; and Mitch Gilbert, VP of ...
Project profile: Avon Lake grocery store
By Emma Peterson. Faced with harsh weather conditions, rooftop obstacles and budget constraints, a Gaco coating system provided lasting protection on this project. Every region has unique weather and environmental factors that must be taken into account when roofing. For Avon Lake, Ohio, which sits just outside of Toledo, those ...
The importance of working with the right supplier
By Emma Peterson. Wendy Marvin explains how a strong roofer-supplier relationship is game changing. Roofing is a challenging business to succeed in, with contractors needing to navigate everything from insurance policies to evolving building codes and more. But one thing that can make it a little easier to operate as ...
Beyond math and measurements
By Emma Peterson. The importance of strong estimating practices in managing risk, protecting profitability and setting projects up for success. Estimating is the foundation of roofing projects – without an accurate assessment of a project, and the costs related to it, it's difficult to expect a project to go smoothly. ...
More than a conference: The IFD Connection Forum
By Emma Peterson. The new IFD Connection Forum gives attendees the opportunity to exchange ideas, discuss industry challenges and learn from projects around the world. For a new episode of Roofing Road Trips®, Sabine Rothschuh, the International Federation of the Roofing Trade (IFD)’s secretary, stopped by The Coffee Shops™ to ...
Building a more engaged workforce starts with better conversations
By Emma Peterson. Through humor, business insights and real-world experience, Garrison Wynn showed Cultivate attendees how stronger communication can improve retention, performance and team alignment. Back in the second week of July (Saturday, July 11 – Tuesday, July 14, 2026 to be specific), AmericanHort brought thousands of horticulture, outdoor living ...
