Emma Peterson, Senior Content Developer
Optimizing material staging on roofing projects
By Emma Peterson. Strategic material staging and supplier partnerships can be the difference between a profitable project and costly delays. In roofing, the old adage that “time is money” couldn’t be truer. As Ashley Pietsch of Integrity Insurance and Bonding puts it, “After years of working alongside roofing contractors, I ...
LEED-ing the industry
By Emma Peterson. Learn how Elevate products can contribute to key LEED v5 categories, from energy efficiency and water management to responsible material selection. Long before sustainability was a buzz words, Elevate was developing commercial construction products that have improved building performance and reduced energy consumption. And today they carry ...
Why Pride and inclusion matter in roofing
By Emma Peterson. Industry leaders explain why creating a culture of belonging benefits employees, companies and the future of roofing. June was Pride Month and here at The Coffee Shops™ we celebrated with a special Pride Month Coffee Conversations all about how roofing companies can create inclusive environments within their ...
Building a one-stop shop for homeowners
By Emma Peterson. Learn why contractors are diversifying their offerings and how the right supplier partnerships can make expansion easier. In a new Coffee Conversations® webinar, Heidi J. Ellsworth sat down with Josh Wilens, Alex Birnbaum and Kristina Hill to talk about how siding is no longer just an add-on ...
Bridging the gap between policy and practicality
By Emma Peterson. Gary Walpole discusses advocacy, legislation and the roofing industry. Roofing associations like National Federation of Roofing Contractors (NFRC) are critical to the success in advocating for the industry. To learn more about how these associations unify the industry into one collective voice, we sat down with ...
EVERROOF’s portfolio of roof coatings
By Emma Peterson. Todd Farr discusses EVERROOF's ever-expanding product offerings at FRSA 2026. EVERROOF began as a family owned private label manufacturer for some of the largest roofing companies in the world. Now, three decades later, they are a part of the American Polymers Network of Companies (along with companies ...
Connecting the dots between data and strategy
By Emma Peterson. How the Farnsworth Group combines research and consulting to help industry professionals navigate change and stay competitive. For over 35 years, the Farnsworth Group has collected market research and intelligence for manufacturers, suppliers and business owners in the construction industry. Not only does the Farnsworth team go ...
One product line, endless applications
By Emma Peterson. Tremco’s Vulkem® Pro Series delivers sealants, adhesives and concrete repair solutions for any jobsite challenge. Tremco® has established a name for itself among both professional contractors and DIY-enthusiasts for their high-quality and innovative products. Further, they are known for effectively simplifying product use across multiple applications, providing ...
OSHA inspection 101
By Emma Peterson. Trent Cotney walks you through your rights for when OSHA comes to the jobsite. OSHA, or the Occupational Safety and Health Administration, is the regulatory agency within the United States’ Department of Labor (DOL). It has existed since 1970 and its role is to protect U.S. workers ...
75 years and still growing
By Emma Peterson. The latest company milestones include a bold new shingle color and the construction of IKO's eighth North American plant. 2026 marks the 75th anniversary of IKO Industries’ operations. And over those decades, IKO has grown a lot. The story starts back in the 1950s in Calgary, Alberta, ...
