Emma Peterson, Senior Content Developer
From family-firm to global leadership
By Emma Peterson. Tracking the career of fifth-generation roofer and industry leader Graeme Millar. Roofing has been in Graeme Millar’s ancestry for as long as anyone can remember. It goes back to a man named William John Miller, who started a family firm in 1868. That man was Graeme’s ...
A conversation with IFD president Dirk Bollwerk
By Emma Peterson. How the IFD supports roofers worldwide through connection, shared standards and next‑generation training. The Internationale Föderation des Dachdeckerhandwerks (in English known as International Federation for the Roofing Trade or IFD) was originally founded in 1952 with the simple goal of creating a space for roofing professionals ...
Looking back at CRE 2025
By Emma Peterson. Hear all about the Canadian Roofing Expo from Alex Tolle and Megan Ellsworth! This was the first year that The Coffee Shops™ crew have made it to the Canadian Roofing Contractor’s Association (CRCA)’s biannual Roofing Expo. This is Canada’s only dedicated show for roofing systems and technologies and features ...
Roofing goes global
By Emma Peterson. Get a behind-the-scenes look at preparing the first U.S. team to compete at IFD’s Championship of Young Roofers. At the end of 2024, The Coffee Shops™ crew got an incredible opportunity — cover the first U.S. team’s participation in the prestigious International Federation for the Roofing Trades (IFD) competition ...
