Dani Sheehan, Content Strategist
Why FM approvals matter
By Dani Sheehan. FM approvals are helping shape the future of our industry by defining durability, accountability and risk management for commercial roofing systems. At its core, Factory Mutual (FM) is a unique organization with a dual mission. On one side, it operates as a global insurance provider. On the ...
ORCA Trade Show highlights industry advocacy efforts
By Dani Sheehan. Take an inside look at the 2026 ORCA Annual Conference and Trade Show to better understand the conversations shaping Oklahoma roofing. The Oklahoma Roofing Contractors Association (ORCA) Annual Conference and Trade Show brought together contractors, industry leaders and policymakers that encouraged networking, advocacy and accountability this year. ...
What first-time attendees can expect at Roofing Day
By Dani Sheehan. Roofing Day in D.C. isn’t about being perfect – it's about being present. It’s about learning, connecting and making sure your voice is represented. If you’ve never been to Roofing Day in D.C., it’s easy to feel unsure about what you’re signing up for. You might be ...
Celebrating our 2026 Roofing Day in D.C. winner
By Dani Sheehan. One contractor’s voice is about to help shape the future of roofing on Capitol Hill. Every day, roofing professionals show up to protect what matters most: homes, businesses and communities across the country. Once a year, a select group takes this commitment one step further, bringing their ...
The contractor’s role in asphalt shingle recycling and sustainability
By Dani Sheehan. Discussions from the 2025 ARMA Recycling Forum highlighted the growing role contractors play in sustainability, recycling and long-term roof performance. As conversations around sustainability, recycling and circularity continue to grow in the construction industry, roofing contractors increasingly find themselves at the center of the discussion. The 2025 ...
Rethinking what fluid-applied systems can do
By Dani Sheehan. Fluid-applied systems are becoming a smarter, faster way to address both roofs and walls without forcing contractors to rethink how they work. Roof coatings have long played a role in roofing repairs, but their place in our industry is shifting. In a live sound stage interview at ...
Why affordable housing belongs on the industry’s advocacy agenda
By Dani Sheehan. Roofing Day in D.C. offers an opportunity to advocate in support of policies that strengthen communities and expand access to safe, reliable housing. The U.S. is currently facing a shortage of roughly 1.5 million housing units each year. Not only does this gap create challenges for homebuyers ...
Inflation, interest rates and uncertainty: Dr. Basu breaks down the year ahead
By Dani Sheehan. In a cliffhanger economy, the contractors who stay informed and adaptable won’t just weather uncertainty – they’ll come out ahead of it. At the National Frame Building Association’s (NFBA) 58th Annual Conference and Expo, economist Dr. Anirban Basu delivered a keynote address on this year’s outlook and ...
Take your workforce challenges to D.C.
By Dani Sheehan. It’s easy to feel like workforce issues are out of your control. Roofing Day in D.C. offers a way to change that. Every contractor in the industry knows the reality: finding and keeping skilled labor is one of the biggest barriers to growth. You can invest in ...
A 35-year career built on growth and adaptability
By Dani Sheehan. Jamie Atkins reflects on building a career in the trades and his time with Sherwin-Williams Roofing Solutions. After 35 years with Sherwin-Williams® and the last six supporting UNIFLEX® and Kool Seal® as assistant product manager, Jamie Atkins is preparing for retirement and reflecting on a career that ...
