Dani Sheehan, Content Strategist
Making mental health a safety priority
By Dani Sheehan. Prioritizing mental health and suicide prevention is just as essential to roofing safety as harnesses and hard hats. September 8-12, 2025, marks Construction Suicide Prevention Week, a nationwide effort to raise awareness about a challenge that affects every corner of our industry. In a recent episode of ...
A federal issue that demands unity
By Dani Sheehan. The roofing industry cannot thrive without both a secure and sustainable workforce. Labor continues to be one of the roofing industry’s biggest challenges, and this year’s conversation is more important than ever. In a recent episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Will ...
How economic incentives support roofing industry growth
By Dani Sheehan. With new incentives and fewer barriers, now is the time to invest in efficiency and innovation. Roofing contractors continue to navigate an uncertain economic landscape with labor challenges and rising material costs, but recent legislative efforts are creating new incentives to invest in growth and innovation. We ...
Top August articles: Mother Nature, the future of roofing and I-9 compliance
By Emma Peterson. This month’s standout stories cover fire-rated systems, youth outreach, legal guidance and more! Summer has been rushing by at The Coffee Shops™ and it’s already time to look at the top articles from August 2025! One of the big topics we saw talked about this month ...
Rising voices: Relationships, innovation and career growth
By Dani Sheehan. Join the next generation of roofing leaders at WRE 2025’s Young Professionals’ Annual Discussion. The roofing industry has no shortage of experienced voices, but what about the next generation stepping in to take the lead? At this year’s Western Roofing Expo (WRE) 2025, one session is putting ...
One system, two trusted brands
By Dani Sheehan. This advanced foam and coating system offers a renewable solution that extends the life of the roof. Sherwin-Williams Roofing Solutions is making it easier than ever to deliver dependable performance with a two-product spray polyurethane foam (SPF) roofing system built for longevity, efficiency and ease of application. ...
A year in the life of bermudagrass
By Dani Sheehan. Use this seasonal care calendar to help bermudagrass withstand Southern weather and deliver a lush, durable lawn. Bermudagrass is the most popular turf choice in Arkansas and across much of the Southeastern U.S., and for good reason. It thrives in hot, humid summers, recovers quickly from heavy ...
Pickleball, popularity and performance surfaces
By Dani Sheehan. California Sports Surfaces is committed to supporting active communities and helping new generations fall in love with new sports. It’s official: pickleball isn’t just having a moment — it’s an entire movement. From neighborhood cul-de-sacs to championship arenas, this fast-paced paddle sport has taken over America (and ...
Successfully selling maintenance services
By Dani Sheehan. With strong manufacturer backing and clearly educating building owners, contractors can position maintenance as a key driver of their business growth. In a recent episode of CoatingsTalk, Megan Ellsworth sat down with Chris Huettig and John McDermott from KARNAK to talk about one of the most reliable, ...
Tariffs update: How to stay informed
By Dani Sheehan. Tariffs are shifting fast. Here’s how to find trustworthy updates to better protect your business. Tariffs are once again a hot topic in Washington D.C., and every industry is feeling the ripple effects. At the National Roofing Contractors Association (NRCA) mid-year meeting in July 2025, tariffs were ...
