Technology
How 3D animation is transforming roofing sales
By Jesse Sanchez. A simple tool is helping contractors explain complex roofing systems — and closing more deals. In this episode of Roofing Road Trips®, the spotlight shines on a surprising ally in the roofing sales process: 3D animation. “We employ it day in and day out... in several applications that definitely ...
Seeing roofs clearly, no matter what’s in the way
By RoofScope. With smart tools, seasoned experts and a fresh approach, this company is setting a new standard for accuracy in aerial roof measurement. In the world of aerial roof measurement, accuracy is everything — and trees are the enemy. While competitors struggle to see through the leaves, RoofScope is rewriting the ...
5 ways to boost ROI
By Dataforma. How to use field service management software to increase your ROI. As the majority of business management processes and documentation go digital, there’s a major incentive to make sure your business does the same. With digital platforms for virtually every management need imaginable, having access to these technologies can significantly ...
Adapting to advanced technology to win customers
By Jesse Sanchez. Gain a competitive edge by winning customers with smart technology adoption. In today’s fast-paced roofing industry, the phrase "this is the way we've always done it" can be a death knell for businesses looking to stay competitive. In an article from Beacon, they explore how roofing companies can maintain ...
Labor tracking: Built by contractors, for contractors
By Dani Sheehan. Dataforma’s labor tracking solution ensures that your employees’ time is accounted for – accurately, efficiently and affordably. Tracking labor efficiently is essential to maintaining profitability and project accuracy. Mismanaged time tracking can lead to payroll discrepancies, inaccurate job costing and inefficiencies in workforce development. Dataforma offers a comprehensive labor ...
5 pitfalls to avoid in the roofing industry
By Corey Mann, Leap. Learn how to avoid these common issues during roof installations. Challenges and problems can pop up at any point in the roofing process and they can vary from job to job. Some things, like weather, are out of your control, but there are some that you can prepare ...
Roofing meets reality
By Jesse Sanchez. From tech to teamwork, leaders share insight at the industry's go-to gathering. Benchmark’s President, Vincent Ellison and Sr. Roof Consultant, James Santiago brought candid insight and industry optimism to the Sound Stage at International Institute of Building Enclosure Consultants (IIBEC) 2025, highlighting the growing need for connection, innovation and ...
The digital tools reshaping construction project management
By Dave Chapman, Estimating Edge. Why contractors are turning to apps to stay ahead of costly delays and mistakes. In construction, small miscommunications can turn into big delays — and bigger losses. From shifting deadlines to changing budgets, keeping everyone aligned on a jobsite is a constant battle. But what if the ...
Seeing is believing: Turning customer uncertainty into confidence
By Renoworks. Harnessing the power of visualization to help homeowners make faster, more confident decisions. When it comes to home renovations, imagination can be a homeowner’s biggest hurdle. The vision might be grand, but the uncertainty of the final outcome often slows decision-making, delays projects and leaves customers second-guessing their choices. Major ...
Get more leads with the right pricing
By Dani Sheehan. With Instant Roofer’s lead pricing optimization, you name your price per lead based on your current budget. You now have the power to control how many leads you receive by setting your own pricing. With Instant Roofer’s priority exclusive leads, you get: The ability to define your service area, or ...
