Roof Coating & Systems
Inside the chemistry driving today’s roof coating decisions
By Jesse Sanchez. As contractors weigh the benefits of acrylic and silicone coatings, CertainTeed guides decisions through chemistry, performance and long-term roof behavior. Choosing between acrylic and silicone coatings is no longer a simple price comparison. For CertainTeed, the conversation starts with what each product’s chemistry will do over time, ...
Build a better roof system with TopSpec coatings
By Emma Peterson. How SRS and TopShield support contractors with the TopSpec fluid-applied roof systems. The coatings and fluid-applied roofing market is rapidly growing as building owners and managers look for more sustainable and economical solutions to aging roofs. This makes it an attractive opportunity for roofing contractors who are ...
Expanding the training footprint
By Jesse Sanchez. MuleHide is doubling down on contractor education and real-world roofing solutions. MuleHide Products is expanding its national training network with the opening of a new facility in Englewood, Colorado, its fourth center aimed at advancing low-slope commercial roofing expertise across the West. The company, a long-standing name ...
Putting a spotlight on the state of spray foam roofing
By Jesse Sanchez. General Coatings and NRCA dive into what makes spray foam roofing a practical solution for contractors. This episode of Coffee Conversations® took a close look at spray foam roofing’s role in modern roof systems and why it has been under-examined despite decades of proven performance. Sponsored by ...
Breaking through growth plateaus: Scaling your roofing business with confidence
by Fluid Applied Roofing. Learn how Fluid Applied Roofing (FAR) systems can elevate your business operations and stimulate growth. Every commercial roofing contractor eventually faces a growth plateau. That point where your current business model, crew size and service offerings hit maximum capacity. Pushing past this with old methods often leads to ...
Polyurethane coatings gain ground as durability demands rise
By Jesse Sanchez. UNIFLEX® outlines how polyurethane roof coatings are reshaping expectations around longevity performance and commercial roof protection. UNIFLEX® and Sherwin-Williams Roofing Solutions are making a case for polyurethane roof coatings as a high-performance option for commercial contractors. In this episode of Roofing Road Trips®, host Megan Ellsworth sat ...
APOC Certified Applicator Training - March 25-26
Our APOC Certified Applicator Training provides a classroom overview of the APOC product line followed by a tutorial of roof restoration, a review of our full system specifications and related warranty procedures. Attendees will then gain hands-on experience including proper preparation techniques, a variety of detail applications, proper and time ...
A surging silicone market
By Dani Sheehan. See why more contractors are turning to restoration solutions like high-performance silicone coatings. Live from the Western Roofing Expo (WRE) 2025 soundstage, EVERROOF® National Sales Manager Todd Farr broke down why fluid-applied restoration systems continue gaining momentum, and why silicone coatings are exploding in popularity this year. ...
A smarter way to extend roof life
By Dani Sheehan. EVERROOF coatings offer a practical way to deliver value: longer roof life, better performance at the weak points and major cost savings. Warehouses operate on notoriously thin margins, and their owners often prioritize the lowest possible first-cost roof systems. When tasked with these projects, contractors face a ...
Tackling tax code with Will Lorenz
By Emma Peterson. Diving into the changes made to Section 179 as outlined in the Internal Revenue Service’s Publication 946. In 2024, the Internal Revenue Service (IRS) published a document (946) titled “How To Depreciate Property.” The publication is important to note as it has a direct impact on roofing ...
