Roof Coating & Systems
The renaissance of roof coatings
By Emma Peterson. How roof coatings like IB Roof System’s acrylic and silicone products help contractors navigate labor, sustainability and economic trends. In today’s roofing market, there are three primary trends driving the demand for roofing solutions – labor, sustainability and economic instability. And in the face of these trends, ...
Why the future of spray foam is about more than growth
By Dani Sheehan. Advances in chemistry, safety and building science are helping spray foam roofing outperform traditional systems. During a live Coffee Conversations® sponsored by Handifoam at the SprayFoam 2026 Convention and Expo, industry leaders Will Lorenz from General Coatings Manufacturing Corp and Josh Winkler of ICP Group delivered a ...
Spray foam stands out
By Emma Peterson. How one system delivers insulation, protection and long-term value. In a recent CoatingsCast™, Karen Edwards sat down with Will Lorenz from General Coatings. The conversation focused on the brand’s lineup of coating products, particularly their spray foam offerings. Will opened the episode with a quick explanation ...
Fluid-applied roofing gains traction through technology and contractor support
By Jesse Sanchez. A manufacturer’s contractor-first approach is driving rapid growth, product innovation and expanded production capacity. Fluid-applied roofing is gaining renewed attention as contractors look for systems that improve efficiency while extending roof life. As labor constraints persist and project timelines tighten, that demand is shifting focus toward solutions ...
Teaching the next generation of coatings installers
By Emma Peterson. Ryan Knippel shares insight into the roofing skill shortage, and the role training and education have in solving it. As one of SOPREMA’s business development managers, Ryan Knippel has a front-row seat to the how coatings are reshaping the modern roofing industry in everything from building ...
One partner, three pillars for success
By Dani Sheehan. Whether contractors are looking to improve margins, deliver stronger warranties or expand their knowledge, APOC’s three pillars provide a clear framework for success. For decades, APOC has worked alongside contractors to understand what drives success in the field. That perspective has shaped an approach that focuses on ...
Delivering greater value to roofing and waterproofing contractors
By Dani Sheehan. Adhesive technologies like Polyset® are helping contractors meet evolving roofing demands without sacrificing performance, now with the backing of APOC®. Polyset® roofing adhesives earned their place on job sites by being faster, cleaner and more reliable products to secure tile and insulation without adding unnecessary penetrations or ...
Test before you invest: Win a free roof coating
By The Coffee Shops™. See how a proven coating system can elevate your restoration projects without the upfront risk. General Coatings Manufacturing Corp is bringing back its popular giveaway to give contractors a risk-free way to put one of its top-performing EVERROOF® coatings to the test. Enter by May 1, ...
Strengthen contractor success through interactive training
By Jenny Yu. Through Fluid Applied Roofing (FAR)’s immersive training program, contractors gain product knowledge and hands-on fluid-applied roofing application experience. Fluid Applied Roofing (FAR) is taking a hands-on approach to contractor education with a training program designed to blend technical expertise with real-world business strategy. Through its ...
A closer look at this polyurea traffic coating system
By Dani Sheehan. Whether contractors need a fast-turn waterproofing solution or a fully built traffic coating, this system offers options without overcomplicating installation. At World of Concrete (WOC) 2026, Polyglass walked contractors through its polyurea traffic coating system step by step, highlighting not just how it’s installed, but how it ...
