Sales & Marketing
5 Photos you Should be Taking for Every Roofing Job to Promote Your Business
Photos deliver an important message about your workmanship and experience. By Bea Bonte, Northface Construction. Any good roofing company owner knows the value in showing off their high-quality work. Nothing does that better than a photograph of your completed projects. Having a variety of high-quality pictures of recent projects can help enhance ...
The Best Roofing Contractor Marketing Strategies
Effective marketing strategies are essential for any company in any industry. By Scott A. Dennison, Top Ranked Roofer. If you are a roofing contractor, and you’re still running your own website, your marketing strategies might need some work. While you can learn a lot online about marketing, with professional help, you can take ...
Here are the 5 Keys to Engaging Contractors with Your Content
Here are some key points to keep in mind when developing your digital advertising and campaigns. Remember, we are here to strategize with you for ongoing success. Call to Action You MUST have a strong call to action. In any campaign, think through it and determine what you want ...
How to Maximize Your Monthly SEO Services
Find out how your website can rank well in online search results by maximizing SEO. By Scott A. Dennison. As a roofer, your expertise is to full understand everything about a roof from shingle types to the impact that snow can have on a roof and you’re well versed in worker safety. ...
Why a Marketing Plan is Vital to Your Roofing Business
A marketing plan is an essential tool for your roofing company. By Roofing Contractor Marketing Clear strategies that are written down and shared with the rest of the team keep you all focused on success. Developing a marketing plan will help you think about what makes your roofing company unique from others and ...
They Clicked Through!! So Now What?
By Vickie Sharples. While Calls to Action are very important, don’t forget to tell the customer what you want them to do after they click the link! If you don’t, they will just visit the page and then they are gone. Lead lost. Even if you think it should be intuitive what ...
7 is the Magic Number for Customer Engagement
How do you get in front of roofing contractors with your products, services and ideas? In today’s age, it needs to be a conversation, a customer engagement that draws the attention of roofers to your offering. By Heidi Ellsworth At the Coffee Shop, we have formed our marketing opportunities around engaging ...
These Three Things Will Make You the Top Roofer in Your Market
Find out how your website can rank well in online search results to make you the top roofer in your market. By Scott A. Dennison I was having a conversation with a prospective client recently and as he described the challenges he was having in successfully marketing his business I could only ...
Changes to Google Search Results That Roofers Are Freaking Out About
Learn how to capitalize on changes to Google instead of being crushed by them. By Scott A. Dennison I’m thinking this AM about changes I see in the roofing contractor marketplace this year and suddenly, out of somewhere the lyrics to a Don Henley song are stuck in my head. In ...
Understanding Your Customers
The key to quality customer service is knowing what your customers want. While customer reviews will provide service pros plenty of valuable information about customer service, there is more to be done to understand customers. Before even speaking with a customer, it’s important to understand the different relationships you will have with ...
