Sales & Marketing
23 Marketing Mistakes Roofers Make – Mistake #1 – Not Having a Mobile-friendly Website
Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes. By Art Unlimited. Mistake #1 - Not Having A Mobile-friendly Website Why should you have a mobile-friendly website? One word: ...
See RoofersCoffeeShop.com's own Heidi J. Ellsworth & Karen Edwards speaking at the IRE
RoofersCoffeeShop.com is in New Orleans for IRE and there are a lot of ways to connect with us. Heidi J. Ellsworth, RCS Partner and Karen L. Edwards, RCS editor along with Vickie Sharples, partner and Sarah Harwerth-De Marco, RCS digital operations will all be at the IRE. Here are the ...
The Best Construction Sales Process for Your Company
In this interview with Gregg Wallick, he shares what the construction sales process looks like at Best Roofing. By Ryan Groth, FollowupCRM. In this post, we’re going to talk about this next important step in growing your construction company – have a defined sales process. We sit down with Gregg Wallick of ...
The Elf On The Shelf: Or, The Naughty & Nice of CRM
Do you have an elf on your CRM shelf that will help you get the most out of the ultimate productivity tool for sales and project management? By Brad Hodson, JobNimbus. Long after the inception of Charles Dickens’ infamous tale of Ebenezer Scrooge, and millennia after the beginning of Christmas, the family ...
Make the Most of Every Lead
Follow these helpful lead parameters to connect with potential customers. By Angie’s List. There’s an art to connecting with a prospective customer. You want to plan and develop an approach that makes sure leads won’t go cold. However, your planned efforts to reach out shouldn’t be annoying or intrusive. As ...
Turn a Negative into a Positive with Reviews
Reviews are a vital aspect of your company’s growth. By Angies List. A positive review boost morale and allow you to learn what you’re doing right. The challenge comes with negative reviews. No one likes to receive them, but they can be helpful. It’s natural to worry that it could hurt your ...
3 Tips to Boost Your Construction Business Online
Marketing your construction business online is a calculated effort that requires constant attention. By Jenn Martin, Allied Building Products. With technological advancements occurring at a rapid pace, it can be difficult to stay informed and well versed. More and more construction businesses are gaining web exposure through social media, websites, directory listings, ...
Where is your marketing focus? Let the Contractor's Cloud data help you out.
Contractor's Cloud analyzed the data from its top 500 roofing and exterior contractors to see where the leads came from. By Dwight Gunnarson, Contractor’s Cloud. You probably spend a lot of time determining where your marketing efforts should be spent. You hear you should do this or you’ve read you should do ...
Consider Scripts for Communication
Communication with your customer is one of the most important aspects of any relationship. By Angie’s List. Clear, timely communication ensures that both you and your customers are on the same page about the expectations and parameters of the project. Why Scripts Matter One of the hardest things when interacting with customers is knowing ...
How to Manage Your Company’s Online Reputation
Creating an online reputation is something that should always be on the same level as your promotional activity. By Roofing Contractor Marketing. As a roofing company owner, you know how important it is for your business to maintain a good reputation in your community. Businesses thrive when people speak well of them ...
