Sales & Marketing
Build Your Brand with Stan
This series focuses on driving the Atlas Roofing contracting community out from the shadows and into the limelight! By Asphalt Life, Atlas Roofing. Watch each episode of Build your Brand with Stan and get busy creating positive content for current and potential homeowner leads! Post your video on your Facebook or YouTube page. ...
23 Marketing Mistakes Roofers Make – Mistake #14 Not Tracking Your Lead Sources
By Art Unlimited. Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes. Mistake #14. Not tracking your lead sources. If you don’t know where your leads come from, how ...
How to Create a Landing Page that Converts
How to Create a Landing Page that Converts By Nick Clark, SmartBrief. In a recent survey conducted by DemandWave, 70% of marketers said their No. 1 digital marketing objective is to generate more or higher quality leads. A successful lead-capture campaign requires a few key components working together: an enticing offer that is ...
3 Ways Roofing Software Creates a Seamless Experience for Your Sales Teams
By: Nate Stein, AccuLynx As industry technology continues to advance, so does the ability of your sales teams to integrate their selling process with software platforms specifically designed to improve their efficiency. As a roofing company, you rely on the expertise and organization of your sales teams in the field to generate, ...
Upselling Roof Upgrades
By IKO Industries. Position Yourself as an Expert and Recommend Smart Upgrades for Success. Let’s face it: A lot of roof jobs are won by nonprofessionals who ignore key structural concerns or leave out critical components in order to lowball the job. What’s worse is they will mislead homeowners who think they ...
23 Marketing Mistakes Roofers Make – Mistake #13 Not Making Your Social Media Relational
By Art Unlimited. Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes. Mistake #13. Not making your social media relational. Social media should be just that: social. People don’t ...
23 Marketing Mistakes Roofers Make – Mistake #11 Not Following up with Happy Clients
Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes like not following up with happy clients. By Art Unlimited. This is another often overlooked and common mistake. Happy ...
Using Color to Sell in the Home
By IKO Industries. Offer a variety of shingle styles and color options to set your business apart. Aesthetics are a top consideration for homeowners deciding on a new roof material – and color plays a major role. But which roof colors are popular? And how do color choices differ between older and younger ...
23 Marketing Mistakes Roofers Make – Mistake #12 Not Responding to Bad Reviews
By Art Unlimited. Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes. Mistake #12. Not responding to bad reviews. This includes good and bad reviews. Good reviews are your ...
23 Marketing Mistakes Roofers Make – Mistake #10 Not Having a Clear Training Process
Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes, like not having a clear training process. By Art Unlimited. Training all staff to know your processes is incredibly ...
