Sales & Marketing
Are You Listening to your Customers?
By Heidi J. Ellsworth, RCS Partner. You may need to be diversifying your business with new products or initiatives. I had the pleasure of attending the 2018 METALCON Conference in Charlotte, NC. A great show and a great chance for me to really visit with a number of metal roofing contractors, ...
Digital Transformation: How to Boost Sales in the Roofing Sector
By ForceManager. According to an industry outlook report conducted by the Freedonia Group the U.S. demand for roofing is set to reach around 270 million squares by 2021, a 4.9% year-on-year increase to $19.9 billion. This surge is driven primarily by the shifting stance of insurance providers requiring homeowners to replace older ...
5 Cardinal Rules of Budgeting for Marketing
By Surefire Local. Any business that is growing and wants to keep growing knows that the old saying is true: You have to spend money to make money. That’s why we treat marketing as a basic cost of business. But with so many channels to pick and choose from…how much money should ...
How a Video Can Build Your Business
By Liza Barth, GAF. The building industry is a crowded, competitive field. So, how can a roofing company stand out and make their mark? By becoming a video star! This video was created for GAF Master Elite® Contractor, Elite Roofing & Remodel based in Washington State. The video uses a drone and ...
Spring into Action
By HailPost. How to Use Direct Mail to Kickstart Upcoming Your Busy Season It’s no secret that winter is the offseason in the roofing industry. But while the impending polar vortex may keep you from getting outside, you can take this opportunity to look ahead to spring and summer marketing. Rather than ...
Could These Marketing Oversights Be Costing You Business?
By HailPost. Common direct marketing mistakes and how to fix them. When it comes to finding new customers, the small things can make the biggest impact. As a business owner, it is often difficult to know all the elements that play in to a potential customer’s decision to use your services. To ...
Why Voice Search is Making Waves in Contractor Marketing
By Surefire Local. A key component of your success is to make sure your local marketing is on point. In today’s day and age, most of your customers are finding you from Google. They turn to their trusted search engine and type in “(service type) contractor in (name of town)” and choose ...
How to Market Your Roofing Business in the Winter.
By HailPost. Don’t let the cold weather turn your sales cold too. While the winter months are not typically when homeowners may think to get the roofs inspected or fixed, the colder season doesn’t have to stop your sales. How you market your business in the down time can set you apart ...
How to Position Your Marketing Efforts to go Viral – Part 1
By Surefire Local. Your guide to earning homeowner’s attention online…in a web already full of engaging content. It’s not news that the digital world has a huge grip on society. Selfies, memes, and videos make up most of the internet’s engaging content these days…which makes the internet the perfect place for your ...
The 40/20/20 Rule - What is it? And how can it help grow your business?
By Hail Post. In the mid-1900s, a direct mail and marketing expert introduced the 40/20/20 rule to help businesses utilize direct mail to grow their business. But what is it? And what does that mean to you? We’re here to help. The 40/20/20 rule contains three sections that businesses should focus on ...
