Sales & Marketing
How Roofers Can Respond to Online Reviews
By Benjamin Beck, JobNimbus. Before the internet revolutionized buying, selling, and communicating, word-of-mouth recommendations were American small businesses’ bread-and-butter. And while this method of getting roofing customer recommendations still works today, the internet has also made it so these reviews go a lot further. Essentially, online reviews are the modern word-of-mouth, and ...
Complete Guide to Becoming a Nextdoor Favorite
By Surefire Local. Nextdoor is expanding their offerings to small businesses. Have you heard of Nextdoor? It is a private social network for neighborhoods. Businesses are welcome to be part of the neighborhood conversation, a great opportunity to build their local reputation. Being on Nextdoor allows businesses the chance to reach verified ...
Track Jobs to Make More Money
By Sara Smith, Job Nimbus. Would you run your company without the necessary data to ensure its success? In today’s world, it would be impossible to run a company successfully without knowing job costs, labor hours and time restraints. By not accounting for job costs, contractors would not know how well a ...
What The Future Will Look Like For Roofing Companies Online
By Mauricio Cardenal. Dallas is the future for roofing marketing online. Over the last few years, the costs to advertise on Google & Facebook have substantially increased. It used to cost .25 to reach 1000 people on Facebook. Now, that number is 50 times the price. Facebook is running out of space ...
You Can't Scale Your Construction Company Without A Defined Sales Process
By Ryan Groth, Sales Transformation Group. Standardize your sales process to be more successful and effective. In this post, I am going to talk about this next important step in growing your construction company – having a defined sales process. I sit down with Gregg Wallick of Best Roofing in Fort ...
What is a Sales CRM and Why Should I Care?
By Sales Transformation Group. A Sales CRM (Customer Relationship Manager) system can tell you how much work you can expect to have in the next week, the next month, the next quarter. A Sales CRM gives you the ability to define your sales process and measure the stage of each potential ...
3 Reasons Home Contracting Businesses Should Have a Mobile-Responsive Website
By SureFire Local. We find ourselves living in a mobile-first era and are gradually entering a mobile-first index when it comes to Google search. This is because we as consumers are more attached to our smartphones and tablets today more than ever, and that isn’t changing anytime soon. In fact, more than ...
Steps to Generating Higher Quality Leads from Google Ads
By SureFire Local. One effective way to get more quality leads for your home improvement business is through running smart, data-backed Google Ads. Google Ads displays brief advertisements, service offerings and product listings within the Google ad network to online users. To dominate local search results using Google Ads, you’ll want to ...
Case Study: How to Get 60 Roofing Leads a Month
This lead generation service delivered 65 phone calls and 20 web form submissions in just six weeks. Allstar Construction & Roofing is a roofing contractor based in El Paso, Texas with over 35 years of experience. They specialize in residential and commercial roofing services. Ricardo Castellanos, the owner of Allstar ...
5 steps you can take to help you get on the top 100 list
By Ryan Groth. The top 100 list provided by Roofing Contractor Magazine is really a special honor to achieve. When looking up and down the list each year, I recognize market leaders who I know are doing certain things better than everyone else. To be fair, the top line isn’t everyone’s measure ...
