Sales & Marketing
Keep Business Running and Customers Happy During COVID-19
By Carol Katarsky, CertainTeed. As the economy begins to reopen, manage your client relationships with these tips. While some restrictions on construction and other economic activity are being lifted by state and local governments, it’s going to take a while until everyone is back to business as usual. While that happens, ...
Service Can Stabilize Your Business
By Karen L. Edwards, RCS Editor. Now, more than ever, contractors should be looking at ways to establish predictable revenue. In a recent webinar on RoofersCoffeeShop, David Almario and Scott Keith of Jobba Trade Technologies joined RCS Partner Heidi J. Ellsworth to talk about the important role that service plays in a ...
Tips for Growing Your Brand on Social Media
By Sarah Smith, JobNimbus. Gain a better understanding of your clients, develop your brand and improve your roofing social media accounts with ease. While roofing and social media are two separate skillsets, it’s important for roofing business owners to understand how social media can play a significant role in generating leads for ...
5 Easy Marketing Tips to Use Today
By Sashco. Implement these marketing ideas without breaking the bank. Marketing is an important tool for every business. While some marketing efforts can be expensive and complicated, they don’t have to be! Creating great content for your business doesn’t require being a professional writer or graphic artist. We’re sharing five marketing ideas ...
Expert Estimating Part III - Determining Gross Profit and Your Strategy for Selling
By John Kenney, Cotney Consulting Group. Roofing profits start with a solid estimate. In Part I, of this Expert Estimating series reviewed how the estimating process begins, the benefits of well-trained estimators and the importance of having strong processes and procedures. In Part II, we covered how to determine your costs and how ...
Accepting What You Cannot Control
By Rob Haddock, CEO & Founder of S-5! Metal Roof Innovations, Ltd. Six words that best describe the last 60 days. Success comes from shifting thinking and redirecting activities to find opportunity. The day-to-day has drastically changed and left many of us working remotely and by ourselves. We are trying to figure ...
Training an Estimator: Four Steps to Success
So you’ve hired a new estimator but they don’t have any experience? What were you thinking? It was too hard to find someone with experience? Yes. Often it is hard. There are advantages and disadvantages to hiring someone with no experience. An advantage is that you have a fresh mind—one that is trainable ...
Important Myth Busters for Metal Roof Sales
By Heidi J. Ellsworth, RCS Partner. 7 metal roofing myths to share with homeowners. When selling metal roofing there can be a lot of questions and more often than not, confusion from homeowners. Here are 7 myths that can easily be busted to help close the deal. Metal roofing is ...
Close More Sales with These 10 Presentation Tips
By Equipter. Reboot your sales presentation and book more projects. Sales are what drive your roofing business. The following tips will help your sales team stand out over the competition and win more jobs. The Roofing Contractor Homeowners Survey found that 36% of homeowners shopping for roofers called three contractors and 17% called ...
How to Have a Successful Next 6 Months of Business
By Kelley Quader, Leap. Although business slowed for many contractors, there are ways to fit 12 full months of work into the remainder of 2020. In April and May, business for home improvement contractors slowed because of the lockdown caused by the coronavirus. Now however, these contractors are seeing a V-curve growth ...
