Sales & Marketing
Long-Term Brand Equity Means Conveying Compassion During These Hard Times
By Leverage. Brands that do good now will be remembered later. Creating content that serves as a resource for clientele is more important now than ever before. Displaying empathy and compassion through your branding lets customers know that the people behind the brand are real too, and feeling the ...
Take Total Control Over Your Sales Process With Leap
By Leap. The possibilities are endless with Leap and your business. All companies operate differently, and their methods for pricing out jobs differ greatly. Leap understands that no two deals are the same, which is why they provide a service that can be custom-tailored to your business. Whatever the job, Leap can ...
Roofing Advertising Reimagined With These Six Tips
By Equipter. Create ads that will make your company stand out from competitors with these recommendations. What is a vital aspect of marketing your contracting business? Roofing advertising. If you’re a new roof replacement company trying to succeed, or if your company is faced with a sea of competition, advertising is one ...
Keep Business Running and Customers Happy During COVID-19
By Carol Katarsky, CertainTeed. As the economy begins to reopen, manage your client relationships with these tips. While some restrictions on construction and other economic activity are being lifted by state and local governments, it’s going to take a while until everyone is back to business as usual. While that happens, ...
Service Can Stabilize Your Business
By Karen L. Edwards, RCS Editor. Now, more than ever, contractors should be looking at ways to establish predictable revenue. In a recent webinar on RoofersCoffeeShop, David Almario and Scott Keith of Jobba Trade Technologies joined RCS Partner Heidi J. Ellsworth to talk about the important role that service plays in a ...
Tips for Growing Your Brand on Social Media
By Sarah Smith, JobNimbus. Gain a better understanding of your clients, develop your brand and improve your roofing social media accounts with ease. While roofing and social media are two separate skillsets, it’s important for roofing business owners to understand how social media can play a significant role in generating leads for ...
5 Easy Marketing Tips to Use Today
By Sashco. Implement these marketing ideas without breaking the bank. Marketing is an important tool for every business. While some marketing efforts can be expensive and complicated, they don’t have to be! Creating great content for your business doesn’t require being a professional writer or graphic artist. We’re sharing five marketing ideas ...
Expert Estimating Part III - Determining Gross Profit and Your Strategy for Selling
By John Kenney, Cotney Consulting Group. Roofing profits start with a solid estimate. In Part I, of this Expert Estimating series reviewed how the estimating process begins, the benefits of well-trained estimators and the importance of having strong processes and procedures. In Part II, we covered how to determine your costs and how ...
Accepting What You Cannot Control
By Rob Haddock, CEO & Founder of S-5! Metal Roof Innovations, Ltd. Six words that best describe the last 60 days. Success comes from shifting thinking and redirecting activities to find opportunity. The day-to-day has drastically changed and left many of us working remotely and by ourselves. We are trying to figure ...
Training an Estimator: Four Steps to Success
So you’ve hired a new estimator but they don’t have any experience? What were you thinking? It was too hard to find someone with experience? Yes. Often it is hard. There are advantages and disadvantages to hiring someone with no experience. An advantage is that you have a fresh mind—one that is trainable ...
