Expert Conversations
Getting a bigger bang for your buck
By Anna Lockhart. Metal roofs are here to stay, and now is the time to act! Metal experts share how Roofing Passport can unlock bigger and better success for your roofing company. As the market continues to explore metal roofing materials as a reliable and versatile option, contractors across ...
A sprayable sealant for speedy restorations
By Dani Sheehan. Coatings may get the credit, but sealants are what make the system work. As more roofs reach the end of their warranty periods, building owners are looking for ways to extend roof life without paying for a full tear-off. In a recent CoatingsCast™ episode, UNIFLEX® Product Manager ...
Building a culture of retention
By Emma Peterson. Dive into the key role that company culture plays in building and retaining top talent. At the core of the roofing industry are the people who represent and advocate for it. Our businesses are all about serving customers, and a strong, talented internal team is the ...
De una idea a una red nacional para contratistas hispanos
Por Alberto Torres. NAHICA impulsa a los contratistas hispanos y fortalece la comunidad en Expo Contratista. Lo que comenzó como una idea para apoyar a los contratistas hispanos se ha convertido en una red nacional de crecimiento. National Hispanic Contrattors Association (NAHICA) nació con el objetivo de ayudar a los ...
Fluid-applied roofing gains traction through technology and contractor support
By Jesse Sanchez. A manufacturer’s contractor-first approach is driving rapid growth, product innovation and expanded production capacity. Fluid-applied roofing is gaining renewed attention as contractors look for systems that improve efficiency while extending roof life. As labor constraints persist and project timelines tighten, that demand is shifting focus toward solutions ...
How contractors are scaling with smarter software
By Jesse Sanchez. Technology is helping contractors streamline operations, strengthen sales performance and make faster, more informed decisions. Technology is steadily redefining how roofing contractors operate, shifting the industry toward more connected, data-driven business models. For many companies, that transition is no longer a forward-thinking strategy but an immediate necessity, ...
Customer experience becomes the deciding factor in roofing sales
By Jesse Sanchez. Contractors who prioritize speed, transparency and communication are gaining a measurable edge in today’s market. As homeowner expectations continue to shift, the roofing sales process is being redefined by a single, unifying force: customer experience. What once centered on price and availability now depends on how efficiently ...
Preparing contractors for hail with smarter roofing systems
By Jesse Sanchez. This upcoming webinar explores insights to helphow contractors can strengthen their roofing performance and business strategy in hail-prone markets. In an upcoming Read Listen Watch® (RLW) on April 29, 2026, at 11 a.m. PT/2 p.m. ET, Megan Ellsworth meets with Brian Dunn, Jon Abernathy and Clayton Putman ...
How contractors are supporting families through partnership with Ronald McDonald House
By Dani Sheehan. See how you can donate time, skills or resources to support an incredible cause. Our industry is built on protecting what matters most, and roofing contractors across the country are finding a deeper purpose through their work with Ronald McDonald House. In a recent episode of Contractor ...
Todo es una cadena durante el proceso de instalación - Parte 2
Por Alberto Torres. Consejos que los contratistas pueden aplicar desde hoy. En la primera parte, Alejandra Mahecha Bader explico los retos más comunes que se ven en el campo de trabajo. Pero, más allá de la inspección, en este episodio de La Voz de los Ruferos también deja consejos prácticos ...
