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Expert Conversations

Making insurance work for roofers

Making insurance work for roofers

By Jesse Sanchez. This new partnership brings clarity to insurance coverage for roofers navigating a volatile market. For many roofing contractors, managing risk can feel like navigating a maze of jargon, fine print and unpredictable coverage gaps. A new partnership between Owens Corning and Roofer’s Choice Insurance is tackling that problem head-on ...


Understanding the difference between LLC, S-Corp and C-Corp

Understanding the difference between LLC, S-Corp and C-Corp

By Emma Peterson. Learn about the different legal structures a roofing company can fall under and how to pick the best one for your situation. When you think of the roofing industry, we often think of the crew on the roof. But there’s another half of the industry that, while less physically ...


Navigating uncertainty with scalable roofing solutions

Navigating uncertainty with scalable roofing solutions

By Dani Sheehan. By offering flexible options – from preventative maintenance to high-performance restoration solutions – you can better serve your customers with a variety of budgets, timelines and goals. Roofing contractors are facing more cautious customers, tighter budgets and unpredictable timelines. But as Will Lorenz, president of General Coatings Manufacturing Corp, ...


The different types of ventilation

The different types of ventilation

By Emma Peterson. Learn about the three basic kinds of ventilation and how they fit into HVAC/R systems. Ventilation is a crucial part of any building envelope, but it is also one of the aspects that is talked about less. In this MetalTalk™ episode, Heidi J. Ellsworth got the chance to talk ...


Capacitaciones y certificaciones

Capacitaciones y certificaciones

Por Jessica Bravo. ¿Por qué certificarse? La importancia de la educación continua en techado. En un nuevo episodio de La Voz de los Ruferos, Jessica Bravo conversa con Moises Morales de Select Adjusters sobre la importancia de las capacitaciones y certificaciones para los profesionales de habla hispana en la industria ...


Looking back at CRE 2025

Looking back at CRE 2025

By Emma Peterson. Hear all about the Canadian Roofing Expo from Alex Tolle and Megan Ellsworth! This was the first year that The Coffee Shops™ crew have made it to the Canadian Roofing Contractor’s Association (CRCA)’s biannual Roofing Expo. This is Canada’s only dedicated show for roofing systems and technologies and features ...


Estimating for everyone

Estimaciones para todos

Por Emma Peterson, traducido por Jessica Bravo. Este nuevo curso de capacitación supera las barreras del idioma al llevar la formación en estimaciones de John Kenney al español. Si has estado en la industria de techado, probablemente hayas oído hablar de John Kenney. CEO de Cotney Consulting Group y un ...


Unlock growth in metal roofing

Unlock growth in metal roofing

By Dani Sheehan. Whether you’re new to metal roofing or already roll-forming and looking to grow, this MetalTalk is packed with insights and tools to help launch you into an expanding market. Metal roofing continues to increase in popularity. If you’re looking to diversify your offerings or learn a new skill, now ...


Testing for tomorrow: How ACE Labs supports the CRRC’s mission

Testing for tomorrow: How ACE Labs supports the CRRC’s mission

By Emma Peterson. Dive into the world of ACE Laboratories and cool roofing rating tests! The Cool Roof Rating Council (CRRC) is known in the industry for their crucial work related to cool surfaces and the mitigation of heat islands, extreme heat and overconsumption of energy in the built environment. One of ...


Modern safety solutions for metal sheet bending

Modern safety solutions for metal sheet bending

By Dani Sheehan. Regular safety meetings, proper equipment training and maintaining clean work areas are crucial to protecting your employees and your business. Metal roofing contractors face unique challenges when it comes to workplace safety. Whether you’re operating a single sheet metal bender in your shop or running multiple machines on your ...


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