Expert Conversations
Social media is shaping the future of roofing recruitment
By Jesse Sanchez. Online branding and short-form video are opening doors for Gen Z in unexpected ways. As roofing companies struggle to fill labor shortages and bring in the next generation of workers, many are finding their most powerful recruiting tool isn’t a job board or a trade fair, it’s ...
Tackling metal estimates with ease and precision
By Anna Lockhart. Looking to add a new secret weapon to your business’s arsenal? Roofing Passport makes creating metal bids a breeze. In a recent Read, Listen Watch (RLW®), “Grow With Metal, Win With Roofing Passport,” host Karen Edwards sat down with Junny Lee and Heather McGinnis of Sherwin-Williams' MetalVue ...
From intern to senior engineer
By Jenny Yu. Learn how hands-on experience propelled this engineer from the beginning steps of his career to eventually creating innovations that are shaping the industry! When people enter the roofing industry, it’s often said that they never leave. This is true for Austin Cash, senior new product development ...
Innovation that matters
By Dani Sheehan. From self-adhered membranes to fire-resistant systems and cool roof solutions, Polyglass is reshaping what contractors can expect from a manufacturer. Commercial projects come down to three priorities: safety, performance and meeting customer expectations. In a recent CoatingsCoffeeShop® Lunch & Learn, Ali Spingler and Kelsey Archer from Polyglass ...
Where technology meets culture
By Jesse Sanchez. A new era of cultural connection is reshaping how the roofing industry communicates. As labor shortages persist across the U.S. roofing industry, a growing number of contractors are turning to technology not just for efficiency, but for cultural connection. Labor Central, a platform designed to match roofing ...
The past, present and future of WSRCA
By Emma Peterson. WSRCA presidents discuss the power of community, inclusion and industry associations. While at the 2025 Western Roofing Expo back in September, The Coffee Shops™ had the chance sit down with an incredible panel of experts featuring Kris Hitesman of Capitol Roofing Service, Stan Robinson of Pacific ...
Protect what matters most
By Dani Sheehan. If you’re unsure how your current software handles your information, now is the time to take control of your business data. From customer details and job histories to pricing, forecasting and employee records, every piece of information you collect plays a role in your success. In a ...
Driving success with fleet management
By Emma Peterson. From buying your company vehicle to insuring and maintaining it, learn how smarter fleet management lowers overhead costs. In the roofing industry, some of the biggest expenses contractors will have to handle when running a roofing business are labor, materials and their fleet. In this Coffee Conversations ...
Not every roof needs replacing
By Emma Peterson. Learn how RejuvaRoofs rehydrates and reactivates steep-slope roofing products. Meet RejuvaRoofs, an innovative company that is helping contractors extend the lifespan of a roof! To learn more about this company, Megan Ellsworth sat with Jen Silvers, the founder of RejuvaRoofs, for an episode of Roofing Road ...
The ventilation upgrade roofs have been waiting for
By Jesse Sanchez. Experts unpack why proper attic ventilation is more than a comfort issue, it's a financial no-brainer. In an age where homeowners are looking to cut utility costs and extend the life of their roofs, one topic often flies under the radar: attic ventilation. But as John Theede, ...
