Expert Conversations
Moving the market toward metal
By Jenny Yu. Learn how the MRA is pushing metal to the forefront through research and education. Roofing isn’t just loud construction sites and hard hats. It’s also the quiet, behind-the-scenes efforts to move homeowner minds and market trends. Since its inception in 1998, Metal Roofing Alliance (MRA) has ...
Game-changing innovations
By Emma Peterson. Dive into the many ways these innovative, ground-breaking products are delivering durability, speed and safety for contractors in the field. You will not want to miss our upcoming August 27, 2025 ReadListenWatch (RLW)® featuring Frank Palmer and Emma Nealy from Elevate! Frank boasts over three decades of ...
The 4 R’s of a robust referral program
By Jenny Yu. Learn how to position yourself as the champion in your market. In this episode of Roofing Road Trips®, Megan Ellsworth sat down with Rebecca Mayo, director of partnerships at gFour Marketing, to discuss the importance of implementing a comprehensive referral system to turn leads into loyal ...
How roofing service departments can scale smarter
By Jesse Sanchez. Peer group insights reveal why processes, not products, hold the key to growth. Scaling a service department can feel like trying to run a restaurant during rush hour with no kitchen staff and no recipes. That’s how Tracy Donels, co-founder of Service First Solutions, frames the challenge ...
The game changer: How one brake shaped this company’s future
By Anna Lockhart. Offering a high-quality, durable portable bending brake set the scene for this Michigan company back in the 1960s. Now, their products are used worldwide, breaking the mold. In a recent episode of the Roofing Road Trips® podcast, host Megan Ellsworth sat down with Gary Weinert, director ...
Tailoring communication to fill critical roles
By Jesse Sanchez. Strong communication isn’t a bonus of the roofing recruitment process; it’s the foundation. For roofing contractors navigating a highly competitive labor market, finding the right talent is only half the battle. The other half? Keeping canidates engaged through a hiring process that’s fast, clear and tailored to ...
Capitalize on tariff-free machinery
By Jenny Yu. Navigating the new normal that tariff changes bring to the metal roofing industry. In a recent MetalCast™ episode, Karen Edwards spoke with Ronnie Pollack, vice president of sales and marketing for CIDAN Machinery Group, about the unique opportunity to capitalize on their tariff-exempt machines. Since ...
Don’t interfere, object.
By Emma Peterson. Legal expert Trent Cotney shares advice for contractors in the face of shifting immigration policies and ICE raids. This year has seen a lot of changes when it comes to federal regulations and policies. To help you learn about what’s happening and how to navigate it legally, ...
Veteran roofer brings passion and precision to service strategy
By Jesse Sanchez. With nearly 25 years in construction, a seasoned pro is helping roofing contractors streamline their service departments, one strategic step at a time. In this episode of Roofing Road Trips®, veteran commercial roofing pro Ellisha Loftus shares how her decades of experience have shaped a strategic, people-first ...
Building prosperous relationships with ROOFPRO
By Jenny Yu. An industry leader breaks down barriers to connect roofers, partners and homeowners. When it comes to roofing, relationships are everything. One person who knows this all too well is Jack Gottesman, marketing services and loyalty program director of IKO Industries. In this episode of Roofing Road ...
