Expert Conversations
Building a smarter tech stack for sustainability
By Jesse Sanchez. How roofing and metal contractors are rethinking software strategies to improve visibility, integration and long-term performance across their businesses. During this MetalTalk™, the discussion centered on how contractors can use a well-structured tech stack to support growth, improve operations and strengthen customer relationships. The conversation featured Estimating ...
Why roofing service is surging
By Jesse Sanchez. From customer expectations to repeatable systems, panelists said service growth will favor contractors who build consistency in the field and clarity in the office. In an episode of Roofing Road Trips® recorded live at ServiceCon 2025, host Heidi J. Ellsworth moderated a panel discussion featuring Chad Westbrook ...
Securing rooftops as the industry’s safety mandate evolves
By Jesse Sanchez. Explore how Anchor Products is reframing rooftop attachments as a life safety and code compliance priority across the roofing industry. Safety remains one of the roofing industry’s most persistent responsibilities and one that continues to grow more complex as rooftops evolve. During this episode of Roofing Road ...
The power of company culture
By Emma Peterson. Learn about the importance of aligning your hiring with your company goals. In a new episode of Roofing Road Trips®, host Karen Edwards is joined by Kristin Case of Hi-Peak Staffing Solutions and Erika Teasley of Stonescape Steel Roofing & Exteriors for a conversation about developing ...
Build a better roof system with TopSpec coatings
By Emma Peterson. How SRS and TopShield support contractors with the TopSpec fluid-applied roof systems. The coatings and fluid-applied roofing market is rapidly growing as building owners and managers look for more sustainable and economical solutions to aging roofs. This makes it an attractive opportunity for roofing contractors who are ...
Products that work year-round with you
By Emma Peterson. At SOPREMA, they know the roofing project doesn’t wait for ideal conditions. That’s why they design products that perform even in the harshest conditions. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth and Darci Kunard, SOPREMA’s national sales manager, sat down for a conversation ...
EAS Roofing is the January R-Club Roofer of the Month!
By Emma Peterson. This contractor is keeping customers happy and crews safe no matter what the Pittsburgh weather throws at them. Every month, we highlight one of the incredible members of our R-Club roofing community as our Roofer of the Month. This title not only comes with some bragging ...
A sneak peak of the MCA Winter Meeting 2026
By Jenny Yu. This year’s gathering will provide members with opportunities to learn, engage and explore. In a recent episode of MetalCast™, Karen Edwards spoke with Jeff Henry, executive director of the Metal Construction Association (MCA), about MCA’s upcoming Winter Meeting taking place on January 13-15, 2026, in San ...
Transform your marketing with data
By Emma Peterson. Data-driven strategies are the future of contractor marketing and sales success. Get ready for a new Read Listen Watch® (RLW), airing on January 14, 2026, at 11 a.m. PT (2 p.m. ET)! This episode, “Stop Chasing Leads. Start Using Data.,” will be all about how high-quality data ...
Engaging young talent
By Emma Peterson. Contractors can mitigate the labor shortage and close roofing’s growing age gap by meeting the next generation where they are. Labor shortages and finding new ways to bring new talent into the field is not a new topic in the roofing industry. It has been a challenge ...
