Expert Conversations
Valuing culture over commission
By Jesse Sanchez. Learn how this roofing company stays grounded in culture, values and a long-term view of success in an ever-changing industry. When asked about the biggest force driving Sutter Roofing’s longevity, Brad Sutter, owner of Sutter Roofing didn’t hesitate; it’s people. “Having a capable staff is the ...
A history of building community in the roofing industry
By Jenny Yu. For almost 70 years, ARC has been a place for roofing contractors to gather and share important industry information. In this episode of Roofing Road Trips®, host Alex Tolle sat down with Mark Madeira, president of the Associated Roofing Contractors of Oregon and Southwest Washington (ARC), ...
Improving the restoration experience
By Dani Sheehan. See how FAR®’s development process, naming strategy and new facility are shaping the future of restoration systems. In a recent episode of CoatingsCast™, Sonny Arwood, CEO of Fluid Applied Roofing™ (FAR®), walks Megan Ellsworth through the company’s journey and explains how FAR is redefining roof coatings. “The ...
More than just shingles
By Emma Peterson. Learn about the variety of careers and jobs available through the roofing industry. When most people think about their roof or the businesses that repair and install them, they probably think of handling shingles and a nail gun. But the roofing industry is far more than that, ...
Optimizing your offseason
By Emma Peterson. Learn why training is one of the best offseason investments you can make. For many contractors, the winter months are considered the offseason due to less than desirable weather conditions. During this time, there are often fewer projects due to the cold and damp, making it difficult ...
Why AI will support roofers rather than replace them
By Jesse Sanchez. Industry leaders say artificial intelligence enhances safety, efficiency and communication while leaving hands-on roofing work firmly in human hands. Labor Central is pushing back against one of the most persistent concerns surrounding artificial intelligence in roofing: the fear that technology will replace skilled tradespeople. In this episode ...
Service is the plan for 2026
By Jesse Sanchez. Revealing how disciplined processes and accountability turn roofing services from reactive work into a reliable growth engine. A new year has begun, and crews are stepping into the new year with winter jobs still in motion and unpredictable weather already shaping what comes next. On this episode ...
The seal of success
By Emma Peterson. Diving into Uniflex’s roof sealant products with Chris Underwood. In a new episode of CoatingsCast™, host Megan Ellsworth sat down with Chris Underwood from UNIFLEX®. Their conversation centered on UNIFLEX’s new product – the Sprayable One Flash™ sealant. Chris shared a bit about what a sealant ...
Where roofing meets community care
By Emma Peterson. Explore how SRS Distribution is giving back through their Raise the Roof Foundation. SRS Distribution is one of the leading roofing distributors in the United States. With over 435 locations and 2,500 trucks across 47 states, their team is committed to “leveraging our business expertise and ...
AI works for you, not the other way around
By Emma Peterson. How to find the right technology that fits your business needs and operations. In the age of new technologies such as artificial intelligence (AI), it can be tempting to jump on the bandwagon to avoid being left behind. And while keeping up with technological developments is ...
