Expert Conversations
Lessons from a career in roofing
By Emma Peterson. Lloyd Anderson shares key moments from his career and advice for young professionals who are just beginning. Having been in the roofing industry off and on since he was a teenager, Lloyd Anderson, the owner of Armadas Exteriors and vice president of the Associated Roofing Contractors of ...
What Google’s new online estimate filter means for roofers
By Emma Peterson. Dive into the world of online roof estimates with Demand IQ’s Austin Rosenbaum and Eagleview’s Peter Cleveland. In a recent Read Listen Watch® (RLW), Megan Ellsworth sat down with Austin Rosenbaum and Peter Cleveland. Austin is the founder and CEO of Demand IQ, a company that, in ...
Engineered for extremes
By Emma Peterson. Metal roofing is rising in popularity around the country thanks to its ability to withstand various climates. In his role as a regional sales manager for Westlake Royal Building Products, Mitch Heitsch works with contractors and clients across various regions, from North Dakota to Florida. This has ...
Succession planning three ways
By Emma Peterson. Explore how early planning, clear processes and documentation prepare your business for its next chapter. One of the hardest moments for any business owner or entrepreneur to properly prepare for is when it’s time to take a step back and pass the company on to the next ...
How insurance requirements are shaping the future of roof restorations
By Jenny Yu. Industry experts discuss recent insurance shifts in Florida and what this means for the roof restoration market. In a recent CoatingsCoffeeShop® Coffee Conversations, sponsored by APOC, Megan Ellsworth spoke with industry leaders Johnny Walker, national technical manager of APOC, and John Kenney, CEO of Cotney Consulting ...
Metal roofing estimates made easy
By Jenny Yu. Sherwin-Williams' Roofing Passport brings speed, accuracy and confidence to custom metal roofing bids. As metal roofing continues to gain ground in the residential market, Sherwin-Williams is equipping contractors with tools to compete more effectively. In this RLW®, Karen Edwards spoke with Junny Lee and Heather McGinnis of ...
A critical look at AI
By Emma Peterson. Trent Cotney and Jon Gardner discuss AI liability, confidentiality and how contractors can build safe, effective practices. As artificial intelligence (AI) grows more and more common in our everyday life, it’s important to look at it critically and understand how it can be used as a tool. ...
Why attic ventilation education still happens face to face
By Jesse Sanchez. In-person seminars help contractors better understand, calculate and apply proper attic ventilation principles. Contractors gather in hotel meeting rooms across the country to revisit one technical subject that continues to impact roof performance: attic ventilation. On this episode of Roofing Road Trips®, Karen Edwards welcomed Paul Scelsi ...
Beyond red and blue
By Emma Peterson. Trent Cotney on tariffs, labor, global conflict and other issues affecting roofing professionals across the country. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth had the chance to sit down with Adams and Reese attorney and industry advocate Trent Cotney to discuss the major ...
DiFalco and Patterson: Partners across generations
By Emma Peterson. Learn how two men’s roofing business lives on in the next generation. In a recent episode of Stories from the Roof, sponsored by TopShield, Megan Ellsworth had the chance to talk to Charlie DiFalco, vice president of Action Roofing Services. With six different locations around Florida, ...
