Expert Conversations
Extending roof life through maintenance-driven solutions
By Jesse Sanchez. Learn how a maintenance-first approach can help contractors offer alternatives to replacement while building trust and long-term customer relationships. For residential roofing contractors, replacement has traditionally defined the sales conversation. As roofs begin to age, homeowners are often left with a narrow decision: invest in a full ...
Leveraging contractor insights to accelerate innovation
By Jenny Yu. Dataforma’s latest updates show how contractor-driven design can improve functionality, speed and user experience. At a time when roofing contractors expect software to evolve quickly, Dataforma is leaning heavily into customer-driven development and AI-powered innovation. During a recent CoatingsTalk™ hosted by Karen Edwards, Dataforma leaders shared ...
Avenues to stay engaged and informed
By Jenny Yu. Learn how the Metal Construction Association is working to help contractors and manufacturers navigate evolving standards and market demands. As metal roofing continues to gain market share across residential and commercial construction, the Metal Construction Association (MCA) is expanding its efforts around workforce development, code advocacy ...
The power of a global community
By Emma Peterson. Dirk Bollwerk talks about connecting roofers around the world and advancing the global industry. In a new episode of Roofing Road Trips®, host Heidi J. Ellsworth is joined by Dirk Bollwerk to learn about the International Federation of the Roofing Trade (IFD) and the vital work it ...
Building movement and leakage: Why the Air Barrier Association of America (ABAA) is leading the conversation on enclosure performance
By Heidi J. Ellsworth. Join ABAA on May 28, 2026, to learn how structural movement can affect building performance and contribute to leaks. Building science continues to put a brighter spotlight on movement and the role it plays in enclosure performance. On May 28, 2026, at 1:00 p.m. EDT, the ...
Preparation is protection
By Emma Peterson. How building systems, training teams and updating documents reduces your legal risk. From immigration investigations to OSHA inspections, there are a myriad of jobsite legal situations that could crop up out of nowhere. The best way to prepare your business for these unexpected scenarios is by training ...
AI in roofing
By Emma Peterson. Explore how artificial intelligence will be reshaping contractor operations in 2026. Across the industry, artificial intelligence (AI) is transforming the way contractors and other professionals do business. To learn more about how AI technology is being used into the current industry landscape, Kevin Hocevar, the director of ...
The lead gold mine ready to be unearthed
By Jenny Yu. Roofing companies can improve long-term growth by optimizing CRM systems and automating referral processes. In this episode of Roofing Road Trips®, Rebecca Mayo of gFour Marketing joined host Megan Ellsworth to discuss how contractors can take full advantage of their CRM systems, automation tools and AI ...
Stopping snow before it slides
By Emma Peterson. Roofing professionals discuss designing snow retention systems to protect buildings, property and people. In a new episode of Roofing Road Trips®, Karen Edwards sat down with Tony Abate and Nick Piontek for a conversation about snow retention systems. Tony is the manager at Richards Building Supply in ...
When your company grows beyond you
By Emma Peterson. How succession planning and fractional advisors help owners secure their legacy and their company’s future. In the trades, businesses often start as small, family-owned operations. And when these businesses are small, it’s natural that many owners find themselves wearing multiple hats and managing a seemingly endless ...
