Expert Conversations
America’s toughest territory with Michael Black
Roof Wars host Chad Westbrook sits down with Michael Black to discuss how contractors dominate extreme environments through early production, disciplined operations and data-driven strategies. Selling data in a deluge: How to dominate extreme environments In the commercial roofing world, we often talk about the technical side of the trade, but in ...
Championing contractors at the Capitol and beyond
By Jenny Yu. NRCA leaders discuss the 2026 Roofing Day and ongoing advocacy efforts. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Duane Musser and Brad Stine of the National Roofing Contractors Association (NRCA) to discuss the 2026 Roofing Day in D.C. and how ongoing ...
Roofing Road Trips® has made it across the pond!
By Emma Peterson. James Talman on NFRC’s history, growth and mission to support UK tradespeople. In a recent episode of the Roofing Road Trips® podcast, Heidi J. Ellsworth sat down for a discussion with James Talman, CEO of the National Federation of Roofing Contractors (NFRC) and the first RoofersCoffeeShop.uk ...
ORCA’s mission in action
By Emma Peterson. How Oklahoma Roofing Contractors Association supports contractors, vendors and industry partners statewide. The Oklahoma Roofing Contractors Association (ORCA) was founded to support professionals in the roofing industry across Oklahoma state. To learn more about how they do this, Megan Ellsworth sat down with Avery Smith, the executive ...
Sustainability beyond the buzzwords
By Emma Peterson. How Elevate is advancing building solutions that are sustainable and resilient. For a special Earth Day Coffee Conversations® webinar, Heidi J. Ellsworth sat down with Kim Eckerman, Jay Saldana and David Finn for a conversation about what it takes to build responsibility every day of the ...
Coatings, climate and construction in the Caribbean
By Dani Sheehan. Succeeding in new markets requires an understanding of local building practices, evolving coating technologies and strong manufacturer partnerships. In a recent episode of CoatingsCast™, Megan Ellsworth sat down with Giovanny Pazimino of Kool Seal, a brand under the Sherwin-Williams Roofing Solutions umbrella, to discuss what contractors should ...
Building a resilient supply chain
By Jesse Sanchez. Understanding the unseen forces that keep roofing materials moving. The roofing industry depends on a complex and often unseen network of logistics, procurement and planning to ensure contractors have the materials they need when they need them. In this episode of Roofing Road Trips®, host Heidi J. ...
Operating in the intersection of regulatory pressure and economic volatility
By Emma Peterson. A conversation with Trent Cotney on why proactive policies and operations matter more now than ever. Going into 2026, there was a lot of commotion to keep track of, from uncertainty about tariffs to immigration changes and beyond. And now, one quarter into the year, there are ...
Strategies for navigating unpredictability
By Emma Peterson. Dive into the ways a proactive mindset and powerful tech tools can help contractors grow through market shifts. If 2025 taught us anything, it’s that there is always room for surprises. From immigration policy changes to tariffs and beyond, a lot has happened. But it is important ...
Speed and simplicity: The installation solution contractors need
By Jenny Yu. All Weather Insulated Panel’s OneDek system provides the innovation needed to address the industry’s challenges. According to Gary Sweeney, the director of low slope roofing for All Weather Insulated Panels (AWIP), the commercial roofing industry can sometimes be slow to adapt to new innovations. “The commercial ...
