Expert Conversations
Improving the lives of contractors with technology
By Emma Peterson. Dataforma has dedicated decades to developing software that makes roofing workflows more efficient and manageable. Technology has truly revolutionized the way the roofing industry and society at large function. In this Roofing Road Trips®, Karen Edwards chats with Brian Cook, the senior VP of Dataforma, to learn ...
What performance really means
By Dani Sheehan. Storms are intensifying. Homeowners are paying attention. Product performance is essential. In a recent Read Listen Watch® (RLW), Heidi J. Ellsworth sat down with Jon Abernathy and Fallon Anawalt of TAMKO® to discuss what truly defines high-performance shingles and why you should care. They explained how TAMKO ...
Grow your metal business with the right tech stack
By Jesse Sanchez. Learn how to choose and implement the right tech stack to streamline operations, boost productivity and grow your metal roofing business. RoofersCoffeeShop® has made it easier than ever for members of the roofing and construction industries to learn how they want, when they want, where they want ...
The case for composite
By Emma Peterson. Learn how offering composite roofing transformed these businesses into multi-million-dollar successes. When most homeowners think about roofing, they picture a traditional asphalt shingle. But that is just one of the many different material and product offerings available in today's roofing market! In this Read Listen Watch® (RLW), ...
MRA’s digital transformation
By Emma Peterson. Learn how MRA’s website relaunch facilitates connections between homeowners and contractors. The Metal Roofing Alliance (MRA) kicked off the new year in style with a website launch. Now, almost halfway through the year, we are still exploring the benefits and resources it features. To get the behind-the-scenes ...
A growing sector: Metal roofing
By Emma Peterson. Brian McLaughlin shares insights on the exponential growth of the metal roofing market over the last 15 years. Recently, the metal roofing industry has experienced rapid growth. In this MetalTalk, Karen Edwards sits down with Carlisle Architectural Metals (CAM) Director of Associations, Brian McLaughlin, to talk about ...
Don’t wait to diversify your offerings
By Emma Peterson. Why the market is primed for you to expand your portfolio to include coatings. In a new Coffee Conversations sponsored by ICP Group, Megan Ellsworth got the chance to sit down with an expert panel to talk about diversifying your offerings to include coatings. This panel included ...
Bend it like Malco
By Anna Lockhart. Explore the product offerings of an industry-leading brand and find out how they’re revolutionizing the metal fabrication game. In an episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Shane Norman, senior product manager at Malco Tools, to discuss the glories of all things ...
Why metal roofing is booming
By Dani Sheehan. With growing consumer interest, strong product performance and robust industry support, metal roofing is one of the most exciting growth areas in construction today. Once seen as niche or primarily commercial, metal roofing is gaining ground with homeowners who are more informed and value-driven than ever before. ...
Setting yourself up for coatings success
By Emma Peterson. Expert tips on properly preparing a roof for a coating project. In the roofing industry as a whole, proper preparation is often as important as the products you choose to install. In a Read Listen Watch (RLW)® sponsored by MuleHide, Megan Ellsworth sat down with Luis Ramos ...
