Expert Conversations
S2:E40 Joe Pettit and Mike Mouw - The Power of the Edge
By Colin Sheehan, RCS Reporter. Longtime EDGE employees discuss the rapid advancement in software technology and why every contractor should use EDGE for better customer and sales relations. Karen Edwards, the editor at RoofersCoffeeShop® (RCS), recently spoke with Joe Pettit and Mike Mouw of Estimating EDGE software about the technological advancements in ...
S2:E1 Coffee Conversations - What to Expect at IRE 2021
By Lauren White, RCS Assistant Editor. Learn more about safety protocols, the date change and events to look forward to for IRE 2021. RoofersCoffeeShop® (RCS) kicked off our second season of Coffee Conversations with Ray Giovine, group director for the International Roofing Expo (IRE). Ray spoke with Heidi J. Ellsworth, RCS ...
S2:E39 Darci Kunard - The Importance of Product Launches
By Colin Sheehan, RCS Reporter. Learn from a marketing and sales expert on how to launch products successfully into the industry. On this installment of Roofing Road Trips, Heidi J. Ellsworth, RCS partner, discusses new product launches with Darci Kunard from Franklin International/Titebond. Darci is an experienced marketer with a demonstrated history ...
S2:E2 – Health Insurance for Roofing Contractors
By Karen L. Edwards, RCS Editor. This Coffee Conversation is one that you don’t want to miss because it shares important information that can change your business. NRCA Vice President Tom Shanahan and Ted Ryan from Vault Health Strategies joined Heidi for a conversation about a topic that is on many of ...
Why be a Slow Adopter When You Can be a Technology Leader?
By Lauren White, RCS Assistant Editor. This RLW is packed with valuable information about technology that can help transform the roofing industry. In order for contractors to consume information and learn from other industry professionals how they want and when they want, RoofersCoffeeShop® (RCS) developed RLW, which stands for Read, Listen, Watch. ...
S2:E38 – Renee Ramey- The Power of MRA Certified Contractors
By Colin Sheehan, RCS Reporter. Hear the MRA recruitment and promotional strategies from the Executive Director herself. On this episode of Roofing Road Trips with Heidi, Executive Director of Metal Roofing Alliance (MRA) Renee Ramey, shares how she got her start in roofing, MRA promotional approaches and what it looks like to ...
S2:E38 David Workman - Connecting Contractors With Opportunity
By Colin Sheehan, RCS Reporter. Learn about this network of roofing contractors and how it brings national opportunities to local contractors. David Workman of RoofConnect joined RoofersCoffeeShop’s® own Heidi J. Ellsworth for another instalment of Roofing Road Trips with Heidi. In this episode, the industry leader talks about RoofConnect’s incredible ...
Predictive Analysis, Cloud-Based Collaboration and Smartsheet, Oh My!
By Lauren White, RCS Assistant Editor. Learn about technology in the roofing industry and how roofing contractors can adapt to the technology-driven, post-COVID, business environment. In response to learning that roofing professionals want to consume content how they want and when they want, RoofersCoffeeShop® (RCS) l developed RLW, which stands for Read, ...
S2:E36 Roofing Road Trips with Heidi - What to Expect at Decks to Dockets 2020
By Colin Sheehan, RCS Reporter. Hear from two amazing industry leaders about this year’s Decks to Dockets and the changes that have been made. Alison LaValley of National Roofing Contractors Association (NRCA) and Trent Cotney with Cotney Construction Law sat down with Heidi J. Ellsworth, RCS partner, for a Roofing Road Trips ...
What is an API and Why Does it Matter?
By Karen L. Edwards, RCS Editor. API’s, when set up properly, can greatly improve workflows and efficiencies. In a recent episode of Roofing Road Trips with Heidi, David Almario and Scott Keith of Jobba Trade Technologies joined Heidi to talk technology. One of the topics they talked about was an API, or ...

















