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Expert Conversations

Transforming AI from an opportunity to a business booster

Transforming AI from an opportunity to a business booster

By Emma Peterson. The importance of research, data security and intentional implementation when adopting AI-powered tools. In a new episode of Operational Clarity, Lynsey Hull and Heidi J. Ellsworth discuss how contractors can properly leverage artificial intelligence (AI) in a way that boosts their business and avoids common mistakes. This ...


What contractors need to know about READYSLATE

What contractors need to know about READYSLATE's loyalty program

By Emma Peterson. READYSLATE's three-tier loyalty program combines training, marketing resources and financial incentives to help contractors succeed. Each contractor program has different requirements and perks for those who join them. To learn what makes READYSLATE’s contractor loyalty program unique, Karen Edwards brought their product manager, Pablo González Rodríguez, onto ...


Building a roofing business around trust

Building a roofing business around trust

By Jesse Sanchez. Sharing how industry roots, customer care and manufacturer support have shaped their approach to roofing. During this live Roofing Road Trips® interview from The Coffee Shops™ sound stage at the CertainTeed Business Builder Workshop in Chicago, Nate Holmes and Jenny Bowling discussed their paths into exterior construction. ...


Building scalable roofing systems through accountability

Building scalable roofing systems through accountability

By Jesse Sanchez. Learn why documented processes and consistent accountability are essential for sustainable roofing company growth. On this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Matt Parks, founder and chief product and innovation officer at ContractorHUB, about the operational challenges that emerge as roofing companies grow. ...


Raising the bar for polyiso

Raising the bar for polyiso

By The Coffee Shops™. A closer look at the genius behind the ImpactR-7™, a sustainable and hardy polyiso solution for the modern roof. Proper insulation is vital to completing a proper roofing installation, and many contractors turn to polyiso insulation panels as their go-to solution. In particular, ...


Innovating solutions for the labor shortage

Innovating solutions for the labor shortage

By Emma Peterson. As labor shortages continue to impact roofing, Versico Roofing Systems is creating solutions that simplify installation and help crews maximize productivity. These days, because of factors such as an aging workforce, immigration policy changes and lack of trade education, the term “labor shortage” feels as commonplace as ...


Keep calm and lock on

Keep calm and lock on

By The Coffee Shops™. Having the right latch system is critical to ensuring success and unit integrity for any storage business. In an episode of MetalCast™, host Karen Edwards sat down with Andrew Wilson, chief engineering and innovation officer for Central States Manufacturing, to discuss the importance of high-quality ...


Keeping the human connection in an AI-driven business

Keeping the human connection in an AI-driven business

By Jesse Sanchez. How contractors can use artificial intelligence to improve efficiency without sacrificing trust, authenticity or personal relationships. Artificial intelligence (AI) can help roofing contractors save time, standardize processes and improve communication, but Michelle Miller, the president of Creativate, believes technology should support human relationships rather than replace them. ...


Turn invoice errors into recovered revenue

Turn invoice errors into recovered revenue

By Jesse Sanchez. InvoiceIQ helps contractors identify supplier overcharges, automate invoice processing and gain greater confidence in their financial data. As contractors grow, reviewing every supplier invoice can become nearly impossible. On this episode of Roofing Road Trips®, John Albright, InvoiceIQ founder, explained how technology can help businesses uncover billing ...


Roof restoration gains ground as owners seek lasting value

Roof restoration gains ground as owners seek lasting value

By Jesse Sanchez. Sustainability, labor availability and rising reroofing costs are creating new opportunities for contractors who understand when and how to restore existing roofs. Roof restoration is becoming a more prominent option as building owners look for ways to manage costs, extend roof service life and reduce disruption. During ...


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