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Expert Conversations

Delivering more resilient roof systems

Delivering more resilient roof systems

By Dani Sheehan. The push for stronger, more adaptable roof assemblies is about giving contractors the tools they need to install with confidence today while knowing the system will hold up against whatever comes next. From increasingly severe weather to evolving building use, roofing contractors play a huge role in ...


Seeing the big picture

Seeing the big picture

By Emma Peterson. How the Farnsworth Group fosters business growth by helping contractors and other professionals better understand the market around them. One of the hardest parts of running a business is balancing the day-to-day tasks while also working on big picture planning. To dive into how data can help ...


Why training is the key to success in metal roofing

Why training is the key to success in metal roofing

By Jenny Yu. Certification and education are becoming essential as metal roofing demand accelerates. As demand for metal roofing continues to rise, contractors are increasingly looking for ways to enter or expand in the segment. In a recent Roofing Road Trips® episode, Heidi J. Ellsworth spoke with Ray Kimble, ...


Serendipity, peer networks and strong onboarding fuel growth

Serendipity, peer networks and strong onboarding fuel growth

By Jesse Sanchez. Understand how relationships, timing and trust often steer major technology decisions in commercial roofing just as much as product features do. In this episode of Roofing Road Trips®, R3NG owner Lauren Morley and Terial co-founder Aaron Weinstein discussed the human moments that influence technology decisions. Lauren shared ...


Match the right roof to the right building

Match the right roof to the right building

By Dani Sheehan. With StrongHold™, contractors can meet building owner needs with a family of solutions built for the realities of modern commercial roofing. Single-ply roofing may dominate the low-slope commercial market, but there is no universal answer when it comes to membrane selection. Building use, traffic, climate, rooftop equipment ...


Meet the ace in the industry’s back pocket

Meet the ace in the industry’s back pocket

By Emma Peterson. From chemical thumbprints to troubleshooting material regulations, ACE Laboratories helps the roofing industry develop smarter products. On a new episode of Roofing Road Trips®, Megan Ellsworth got to sit down with Erick Sharp to talk about ACE Laboratories. ACE is a full-service analytical testing lab that ...


From reactive to proactive: Rethinking hiring in roofing

From reactive to proactive: Rethinking hiring in roofing

By Jenny Yu. Hi-Peak Staffing Solutions helps roofing companies develop a strategic approach to workforce planning. In a recent Roofing Road Trips® episode, host Megan Ellsworth spoke with Kristin Case, managing partner at Hi-Peak Staffing Solutions, shared insights into why hiring challenges persist and how contractors can take a ...


Keeping safe under lock and key

Keeping safe under lock and key

By Anna Lockhart. Central States provides peace of mind for their self-storage customers with their latest latch product launch. In a recent episode of the MetalCast™ podcast, host Karen Edwards sat down with Andrew Wilson, chief engineering and innovation officer for Central States Manufacturing, to discuss the brand’s latest ...


Investing in people, not just positions

Investing in people, not just positions

By Emma Peterson. Learn how intentional training and care builds teams that grow and succeed in the long-term. As labor shortages continue and workforce expectations shift, companies can no longer afford to treat onboarding as a minor checklist or training as a one-time event. Instead, they must find ways ...


New synthetic underlayment offers improved efficiency and safety

New synthetic underlayment offers improved efficiency and safety

By Jenny Yu. APOC’s Tuff-Grip™ system is designed for improved traction, faster installation and enhanced durability. As roofing systems continue to evolve, underlayment remains a critical component in ensuring long-term performance and protection. In this episode of Roofing Road Trips®, Karen Edwards met with members of the APOC team to ...


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