Expert Conversations
Protecting company culture during growth
By Jesse Sanchez. How roofing leaders and recruiters align hiring, flexibility and safety to strengthen culture as teams expand. Company culture can determine whether a roofing business scales smoothly or struggles as teams expand. On this episode of Roofing Road Trips®, host Karen Edwards spoke with Kristen Case of Hi-Peak ...
Advocacy, awards and female leadership
By Emma Peterson. How recognition and community are empowering women in the roofing industry. In a recent episode of Coffee Conversations®, Heidi J. Ellsworth sat down with Christine Mockenhaupt, current chairwoman of National Women in Roofing (NWIR) and director of FP&A at Atlas Roofing Corporation; Jennifer Stone, one of the ...
Ventilation education takes center stage
By Jesse Sanchez. How Gibraltar Building Accessories and AirVent are helping contractors turn ventilation into a core part of roof system planning. Ventilation does not always command attention in roofing discussions but Gibraltar Building Accessories is working to bring it to the forefront. During this episode of Roofing Road Trips®, ...
Stronger together: The partnership between IBS 2026 and KBIS 2026
By Emma Peterson. Why bringing builders, roofers, designers and other construction professionals together at one show matters more than ever. One of the most exciting parts of the National Association of Home Builders (NAHB)’s 2026 International Builders’ Show (IBS) is that it was hosted at the same time and place ...
Why chalking on acrylic coatings should trigger action
By Jesse Sanchez. How UV-driven chalking signals coating wear and informs proactive maintenance. Roof coatings rarely fail without warning. More often, they wear down gradually, offering visible cues that protection is thinning. For acrylic systems, one of the clearest signs is chalking. During this CoatingsTalk webinar, Cameron Webb of ...
The role of collaboration in developing high-performing snow retention systems
By Jenny Yu. TRA Snow and Sun leaders discuss product design and the push for industry standards. In this MetalTalk™, Karen Edwards spoke with TRA Snow and Sun’s Business Development Manager Mindy Dahlquist and Technical Director Lane Gardner about how collaboration and testing are shaping the future of snow ...
Special people building special projects
By Jenny Yu. For Viotell Metal Concepts, the magic lies not in the machinery or the metal; it lies in its people. Inside Viotell Metal Concepts, innovation begins not with machines but with people. The company’s leaders, founder and CEO Gonzalo Tellez and COO Anthony Ortega, have built a ...
Lessons from a career in roofing
By Emma Peterson. Lloyd Anderson shares key moments from his career and advice for young professionals who are just beginning. Having been in the roofing industry off and on since he was a teenager, Lloyd Anderson, the owner of Armadas Exteriors and vice president of the Associated Roofing Contractors of ...
What Google’s new online estimate filter means for roofers
By Emma Peterson. Dive into the world of online roof estimates with Demand IQ’s Austin Rosenbaum and Eagleview’s Peter Cleveland. In a recent Read Listen Watch® (RLW), Megan Ellsworth sat down with Austin Rosenbaum and Peter Cleveland. Austin is the founder and CEO of Demand IQ, a company that, in ...
Engineered for extremes
By Emma Peterson. Metal roofing is rising in popularity around the country thanks to its ability to withstand various climates. In his role as a regional sales manager for Westlake Royal Building Products, Mitch Heitsch works with contractors and clients across various regions, from North Dakota to Florida. This has ...
