Expert Conversations
Upselling is about more than profits
By Emma Peterson. How upselling your customers with premium products can help them spend their money smarter. When we hear the term upselling, often it conjures an image of a salesperson who pressures you and won’t take no for an answer. But this negative connotation does not fully encapsulate what ...
Breaking the stigma: Roofers in recovery are not alone
By Jenny Yu. Through meetings, fundraising and education, Roofers in Recovery brings resources and a community of support directly to roofing professionals. Mental health and addiction remain challenging topics in many trades, including roofing. Organizations like Roofers in Recovery are working to change that by creating support networks, hosting recovery ...
Building spaces for roofers
By Emma Peterson. From the first Roofers Exchange to the first roof museum, learn how people across the industry are building spaces for our community. Recently, Heidi J. Ellsworth had the opportunity to sit down with Donavan Morgan, founder of The Roof Museum and The Roof Gallery, and Vickie Sharples, ...
The right way to restore
By Anna Lockhart. Restoration work has gained traction across the roofing industry, and as more customers look to restoration work as an alternative to traditional roofing options, it’s time for contractors to learn how to get in on the action! In a recent episode of Roofing Road Trips®, Karen ...
Turning expensive leads into stronger conversions
By Jesse Sanchez. Dean Curtis of Ingage explains how contractors can use stronger content, branding and education to improve the in-home sales experience. As lead costs continue to rise, contractors are under more pressure to make every appointment count. In this episode of MetalTalk™, Karen Edwards spoke with Dean Curtis, ...
Bigger than red and blue
By Emma Peterson. Diving into how the NRCA advocates for the betterment of the roofing industry and our country, regardless of party lines. The National Roofing Contractors Association (NRCA)’s mission focuses on finding ways to support the success of roofing professionals across the United States. And one of the biggest ...
Crecer también significa salir del trabajo diario
Por Alberto Torres. Las conexiones y la capacitación pueden ayudar a los contratistas a cambiar su mentalidad y hacer crecer sus negocios. Durante un episodio de La Voz de los Ruferos, grabado en vivo desde el Business Building Workshop (BBW) de CertainTeed en San Diego, Jessica Bravo conversó con Jason ...
When the danger is invisible
By Emma Peterson. How NFRC is raising awareness of long-term, less visible safety risks in roofing. Over the years, our understanding of safety practices in the roofing trade has grown exponentially. There was a time not too long ago where something as simple as earplugs on a jobsite were much ...
From niche to mainstream: The growth of polymeric roofing
By Emma Peterson. Industry experts break down how innovation and awareness are gaining polymeric roofing traction across the industry. Recently, the polymeric roofing market has been growing in popularity. To talk about the momentum behind these products, Megan Ellsworth hosted Dylan Faust, Zach Stopyro and Thomas Knuckey for an episode ...
Supporting contractor success across the West
By Emma Peterson. How WSRCA’s education, resources and community help roofing professionals in the Western U.S. thrive. In a new episode of Roofing Road Trips®, Megan Ellsworth hosted Joel Viera, the executive director of the Western States Roofing Contractors Association (WSRCA), and Marcus Clinco, the sales manager for C.I. ...
