Expert Conversations
Creating a culture of safety with Brad Beldon
By Service Alignment. The 2,400-meal standard: why safety is the foundation of roofing growth. In the commercial roofing world, discussions usually revolve around production numbers, backlogs and square footage. However, for a company to survive eighty years and scale to thousands of employees, the foundation must be built on something much stronger ...
Manufacturer reps help contractors turn technical support into jobsite confidence
By Jesse Sanchez. Luis Ramos explains why manufacturer representatives are most effective when contractors use them as an extension of the team. On this episode of Roofing Road Trips®, Megan Ellsworth spoke with Luis Ramos, territory manager for MuleHide in Southeast Florida, about the day-to-day value manufacturer representatives bring to ...
The power of roof restoration
By Emma Peterson. Industry experts break down what roof restorations are and why they are growing popular now. Roof restoration has grown to be the go-to alternative for traditional tear-offs and replacements. To help people learn more about what defines a restoration project and the key standards that guide a ...
Three generations of roofing success
By Jenny Yu. Aetna Roofing Corporation continues to grow in the Northeast while preparing the next generation of leadership. Nearly 60 years after its founding, Aetna Roofing Corporation continues to build on its family legacy while preparing for the future under third-generation leadership. In a recent episode of Roofing ...
New workforce initiative aims to strengthen roofing's talent pipeline
By Jenny Yu. Owens Corning and Futures Inc. team up to create the Roofing Career Network: the first standardized workforce development system for roofing nationwide. The roofing industry continues to grapple with a persistent workforce shortage, prompting manufacturers, contractors and industry partners to rethink how they attract and develop talent. ...
The state of roofing halfway through 2026
By Emma Peterson. Trent Cotney shares both his long- and short-term thoughts about the current state of the industry. Trent Cotney recently stopped by The Coffee Shops™ for a new episode of Roofing Road Trips® all about what’s new in the industry. Trent is a partner at Adams and ...
Global innovation, local connection
By Dani Sheehan. USG Securock® Brand is innovating faster, connecting deeper with contractors and leveraging its global partnership with Knauf to bring next-generation roofing products to market. The roofing industry continuously faces evolving weather patterns, tougher performance standards and rising expectations from building owners. In a recent episode of Roofing ...
Winning and learning: How a culture of continuous education can address workforce challenges
By Jenny Yu. The Malco Group highlights training and mentorship as essential to addressing the industry's labor shortage. Nobody in the industry gets to where they are alone, and with an ongoing labor shortage, participating in hands-on mentorship and training programs are more important than ever. In a recent ...
Word of mouth still works – It just looks different
By Emma Peterson. Angi’s co-founder stops by for a conversation about how contractors can build trust and generate leads in a digital world. Before the advent of the Internet, word of mouth was one of the best ways to find new business as hearing another person’s positive experience is ...
Marketing y aprendizaje
Por Jessica Bravo. Lee el artículo para aprender cómo el marketing y la educación continua ayudan a fortalecer un negocio de roofing y mantenerse competitivo en la industria. En un episodio de La Voz de los Ruferos, Jessica Bravo conversó con Jason Jimenez, de Gasper Roofing, sobre la importancia ...
