Expert Conversations
Finding technology that fits a commercial roofing business
By Jesse Sanchez. Successful technology adoption begins with understanding operational gaps and choosing a partner that knows commercial roofing. Technology can help commercial roofing contractors scale, but a platform must align with the company’s work, people and long-term goals. In an episode of Roofing Road Trips®, Aaron Weinstein, Terial co-founder ...
New integration answers a contractor request
By Jesse Sanchez. The new integration connects ordering, pricing and project workflows for commercial roofing contractors. Commercial roofing contractors have been wanting an integration from Dataforma and QXO built around daily ordering and estimating workflows, and the companies responded. In this episode of Roofing Road Trips®, Karen Edwards spoke with ...
Connecting the dots between data and strategy
By Emma Peterson. How the Farnsworth Group combines research and consulting to help industry professionals navigate change and stay competitive. For over 35 years, the Farnsworth Group has collected market research and intelligence for manufacturers, suppliers and business owners in the construction industry. Not only does the Farnsworth team go ...
Beginning a new chapter while preserving a legacy
By Jesse Sanchez. New owner plans to build on the quality, service and contractor-focused problem-solving that established the Wil-Mar Products brand. The trusted Wil-Mar Products, Inc. pipe collar is entering a new chapter under the ownership of Mike Bothman. During this episode of Roofing Road Trips®, Mike explained how an ...
Designing smarter operations by removing business bottlenecks
By Jesse Sanchez. Understanding how people, processes, data and technology work together helps companies build operations that support sustainable growth. Operational efficiency begins with understanding how work is actually performed. In this episode of Operational Clarity, a podcast from The Coffee Shops™, Tyelus CEO Lynsey Hull explained how companies can ...
A product to depend on
By Anna Lockhart. As a business owner, Becca Haggard emphasizes the importance of using products you trust and can rely on. In a recent episode of Roofing Road Trips®, Megan Ellsworth sat down with Becca Haggard, owner of That Girl Roofing, to discuss her journey into roofing and ...
How invoice errors turn into recovered revenue
By Jesse Sanchez. Invoice IQ helps contractors compare supplier invoices against agreed pricing to identify overcharges and recover revenue. For contractors managing material costs across hundreds or thousands of invoices, missed pricing errors can quickly drain revenue. On this episode of Roofing Road Trips®, Karen Edwards spoke with John Albright ...
Supply chain resilience: A balancing act
By Dani Sheehan. Supply chain resilience starts with understanding the moving parts from raw materials to the unloading of a shipment at the jobsite. Getting materials to a jobsite isn’t the straight line that we often think it is – place an order, get the product, install it. In reality, ...
Building a commercial roof service program that customers value
By Jesse Sanchez. A clearly defined maintenance program can help contractors protect roof assets, strengthen customer relationships and create recurring opportunities. Commercial roofing contractors often begin customer relationships with small repairs, but a structured service department can turn those initial calls into long-term partnerships. During this CoatingsTalk, Chris Huettig, vice ...
Construction growth expected in the next year
By Emma Peterson. After several years of uncertainty, FMI analysts see encouraging signs driven by infrastructure investment and commercial expansion. A lot has happened in the last few years that has destabilized our market and industry, but that doesn’t mean that growth isn’t still happening. In fact, FMI Corporation’s 2026 ...
