Expert Conversations
The science of roofing
By Emma Peterson. How chemical testing helps verify formulations, troubleshoot performance issues and ensure regulatory compliance. In the roofing industry, we’ve all heard about mechanical performance tests. From ASTM’s impact rating to UL's fire classifications and beyond, there’s a lot of ways to see how a product will ...
URCA resources for contractors
By Emma Peterson. Three of the many ways that this association supports its members. The Utah Roofing Contractors Association (URCA) was founded to “support and improve the roofing industry in Utah through a combination of educational trainings (including safety, products, insurance, legal, and business classes), networking opportunities, government affairs group ...
Building business through products, people and education
By Jesse Sanchez. Industry relationships, manufacturer support and continuing education are helping roofing professionals strengthen their businesses and customer experience. Live from the CertainTeed Business Builder Workshop at Soldier Field in Chicago, host Karen Edwards caught up with Nate Holmes and Jenny of Statement Roofing to discuss their construction backgrounds, ...
Beyond the R-value: Where innovation can make the biggest difference
By The Coffee Shops™. From installation logistics to building performance, ImpactR-7™ delivers benefits across the roofing value chain. As energy efficiency becomes an increasingly relevant topic across all aspects of the building envelope, many manufacturers are investing in R&D geared towards improving their products’ performance. In one episode of Roofing ...
AI in action
By Emma Peterson. This webinar offers real-world lessons from metal building contractors on how AI can improve your operations. As artificial intelligence (AI) continues to advance, it’s finding its way into more and more sectors of the roofing industry. To talk about where AI is cropping up in the metal ...
An uneven but expanding market
By Emma Peterson. Industry veteran John Kenney shares his perspective on the current opportunities and challenges in the construction coatings market. In a new CoatingsTalk™, Heidi J. Ellsworth spoke with John Kenney about the state of the construction coatings industry and what is driving its current changes. John is the ...
5 ways to improve lead conversion
By Jesse Sanchez. Strong branding, personalized content and homeowner education can help contractors make more of every in-home sales opportunity. With customer acquisition costs rising, contractors need to make every sales appointment count. During this MetalTalk™ conversation, Karen Edwards spoke with Dean Curtis, CEO of Ingage, about how contractors can ...
Training beyond the classroom
By The Coffee Shops®. Roofing education starts with understanding the why. Contractor training is most effective when it helps crews understand not only how products are installed, but why they perform the way they do. As workforce development continues to be one of the roofing industry's biggest challenges, contractors face ...
Las mejores empresas de roofing nunca dejan de aprender
Por Jesse Sanchez, traducido por Jessica Bravo. Los Business Building Workshops de CertainTeed demuestran cómo la educación, la colaboración y un conocimiento claro de los clientes pueden ayudar a los contratistas a fortalecer sus empresas. Las empresas sólidas de roofing se construyen con líderes que nunca dejan de aprender. ...
Making the right roofing decision: Re-roof or recover?
By Jesse Sanchez. An upcoming RLW will help contractors make the right call when deciding whether to re-roof or recover an existing commercial roofing system. In an upcoming RLW, Making the Right Roofing Decision, September 23, 2026, at 11 a.m. PT / 2 p.m. ET, Heidi J. Ellsworth meets with ...
