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Expert Conversations

Synthetic in the Southeast: A local perspective

Synthetic in the Southeast: A local perspective

By Emma Peterson. Learn why synthetic roofing materials are growing so popular in this region. Frank Bermudez is Brava Roof Tile’s Southeast regional manager. Brava is known for their high-performance synthetic roofing materials, with three profiles (a synthetic slate, a synthetic shake and a synthetic barrel tile). Over the last few years, ...


Nailing it

Nailing it

By Anna Lockhart. Industry expert explains the importance of wooden nailers, their design functions and how to choose the right alternatives. In an episode of the Roofing Road Trips® podcast, host Karen Edwards sat down with Eric Younkin, leader of the product and engineered services team for Carlisle ...


Estrategias clave para mejorar el ambiente laboral en empresas de techos

Estrategias clave para mejorar el ambiente laboral en empresas de techos

By Jessica Bravo. The Glo Group explica el poder de la comunicación abierta y el propósito claro en el éxito empresarial. En un episodio de La Voz de los Ruferos, Itzel Najera hablo con Monica Vornbrock de The Glo Group, quien compartió cinco acciones prácticas que las compañías ...


Why service initiatives are no longer optional in commercial roofing

Why service initiatives are no longer optional in commercial roofing

By Jesse Sanchez. As service and maintenance initiatives reshape the roofing industry, experts say it's adapt — or get left behind. At ServiceCon 2025, a powerful conversation unfolded that made one thing clear: service and maintenance are no longer optional offerings in commercial roofing — they're essential strategies for survival and growth. "Service ...


Historias de éxito en el techado

Historias de éxito en el techado

Por Jessica Bravo. Un viaje desde la infancia hasta una voz influyente en la industria. En este episodio de La Voz de los Ruferos, Jessica Bravo se sienta con Jaqueline Sancen, de Latinos En Roofing, quien comparte su trayectoria en la industria del techado. Desde los seis años, Jaqueline ha crecido rodeada ...


Copper is more than third place

Copper is more than third place

By Emma Peterson. Learn about the beauty, durability and versatility of copper as a roofing material. In 2024, Rocky Mountain Snow Guards noted an annual growth of 20% per year for copper snow retention products in the last decade. This increase in sales for copper reflects a larger rise in the market ...


S-5! crea un espacio para contratistas que buscan entrar en la industria solar

S-5! crea un espacio para contratistas que buscan entrar en la industria solar

Por Jessica Bravo. Energía solar es el futuro, no te pierdas de la oportunidad de aprender sobre los beneficios de los techos solares. En un episodio de Roofing Road Trips®, Itzel Najera conversó con Denisse Rangel, gerente de marketing para América Latina, y Erick De La Rosa, gerente de sales ...


La industria más alta en suicidios; observa los peligros que no puedes ver

La industria más alta en suicidios; observa los peligros que no puedes ver

By Jessica Bravo. Aprende cómo Level Up Consultants está ayudando a los profesionales de habla hispana en la industria a romper los estigmas sobre la salud mental. En este episodio de La Voz de los Ruferos, Jessica Bravo se sienta con Lorna Rojas de Level Up Consultants para hablar sobre la importancia ...


The importance of building a sustainable business

The importance of building a sustainable business

By Emma Peterson. EagleView CEO Piers Dormeyer shares some insights on the challenges contractors are facing today. If you ask contractors what the biggest industry concerns are today, they probably will mention some or all of the following: labor shortage, material access and natural disasters. One of the really interesting ...


Behind the steel: How design flexibility is redefining metal buildings

Behind the steel: How design flexibility is redefining metal buildings

By Jesse Sanchez. Custom aesthetics meet function in the evolving world of metal construction. In this episode of MetalCast™, host Karen Edwards sat down with Central States Manufacturing leaders Jennifer Davis and Ahmed Abdelaal who peeled back the layers of what makes today’s pre-engineered metal buildings (PEMBs) more than just utilitarian shells. ...


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