Expert Conversations
Keeping up with your KPIs
By Emma Peterson. Learn what key performance indicators are and how optimizing them can help your business. Taking a step back and evaluating your business for performance and growth opportunities can be difficult when you are enveloped in day-to-day operations. In this CoatingsTalk® webinar, Karen Edwards sat down with Kari ...
Jumping into retrofitting
By Emma Peterson. Retrofit specialist Rodger Russ shares tips on getting started in the retrofitting business. In today’s world, retrofitting is trending in the low-slope roofing world, and for good reason. From offering a more economical option to the building owner to creating a safer workplace for the contractors and ...
Designing a better door
By Emma Peterson. Learn how Central States is revolutionizing a $44 billion dollar industry with their innovative door and hallway systems. Around the end of 2024, Central States Manufacturing announced their Sentry line, which offers products such as roll-up doors and hallway systems for metal buildings. These products, while valuable ...
Functional and fashionable
By Emma Peterson. These companies are raising awareness of not only the structural importance of snow guards, but the aesthetic value of them. Recently, Karen Edwards got the chance to sit down with Brian Cross, Rocky Mountain Snow Guards’ VP of sales and marketing, and Shawn DeAngelo, the western region ...
Creating stronger customer connections
By Emma Peterson. Learn how gFour Marketing can help you gain more repeat and referral business opportunities. Building your reputation has always been a crucial part of running a successful roofing company. From word-of-mouth referrals to repeat customers, having a good reputation can be the difference between success and struggle. ...
Branding, not just building
By Jesse Sanchez. Experts say reframing the roofing industry’s image is key to attracting young talent. In this episode of Roofing Road Trips®, hosts Karen Edwards and guests Tony and Kristin Case of Hi-Peak Staffing Solutions tackled a challenge gripping the industry: how to attract a younger generation to careers ...
How shingles are evolving to withstand extreme weather
By Jesse Sanchez. Hail, wind and flying debris are rewriting the rules of roofing and here’s why it matters now more than ever. As climate patterns shift and violent storms batter rooftops year-round, the roofing industry is being forced to rethink resilience. One of the voices leading that conversation is ...
Why roofers are expanding their services beyond the roof
By Jesse Sanchez. More contractors are embracing siding offerings — and metal is leading the charge. The roofing industry is experiencing a notable shift as contractors look beyond shingles and slopes to seize new opportunities in siding. One key driver behind this expansion? Metal siding. In this episode of Roofing ...
Trends change: From wood frames to insulated concrete forms
By Emma Peterson. Learn about the latest trends of the building envelope industry with Dave Marrs, the co-host of HGTV’s Fixer to Fabulous. In a special episode of Roofing Road Trips®, Dave Marrs, the co-host of HGTV’s popular Fixer to Fabulous series, stopped by The Coffee Shops™ to chat about ...
From history major to roofing trailblazer
By Jesse Sanchez. An unconventional path into roofing reveals why mentorship and service are reshaping the industry. For Tracey Donels, founder of Service First Solutions, the path to the roofing industry began with a question and an offer he couldn’t refuse. “Like most people, I didn’t find roofing, roofing found ...
