Business Boosters
Boost Participation With Interactive Presentations
By Ingage. Keep people interested in your sales presentations by allowing them to participate and immerse themselves in your pitch. Have a sales pitch coming up? The fate of the deal rests in the sales presentation. Did you know that recent studies discovered that it only takes eight seconds ...
Reaching Customer Bases Through Digital Marketing and Technology
By Anna Lockhart. Utilizing technology in a company’s business and marketing plans can help set that company apart from the competition. In an ever-evolving society in which using technology to communicate and relay information is a part of the daily routine for most customers, companies are having to ...
How to Grow Your Business
By The RIDGEPRO ®. When you’re too busy to grow your business. At the height of the roofing season it’s tough to think about anything other than getting through it. Weekends off are a fond memory and often, your kids are already asleep by the time you get home. You’re dimly aware ...
Project Map It Makes it Easy to Post to Your Google Business Profile
By Project Map It. Learn how to enhance your online presence by posting to your Google Business Profile. In today's digital age, contractors need to maximize their online presence to stay competitive. One effective tool for achieving this is the Google Business Profile (GBP). By actively posting on your GBP, you can ...
Roofing Talent Spotlight – Part 1
By Rich Caroll - Carroll Consulting Group Unlocking the secrets to successful recruitment. The roofing industry plays a vital role in safeguarding homes and buildings, making the recruitment and training of skilled roofers and roofing professionals a top priority for all roofing businesses. To thrive in this competitive market, it's crucial to ...
Debunking the Myths of Slate Roofing
By Slate Roofing Contractors Association. The Slate Roofing Contractors Association (SRCA) is here to demystify the common misconceptions about slate roofing in this comprehensive article. Homeowners have been enjoying natural and organic slate shingles in North America for over 400 years. However, with longevity often comes some common misconceptions. ...
Working Smarter With Leap
By Yvette Cruz. As a company that wasn’t meeting its full potential, East Coast Roofing began utilizing technology in favor of creating a less stressful work environment for their workers and increasing business profits. From the beginning, Larry Styler created East Coast Roofing in 1979 with the idea of ...
Business Development is Not Marketing or Sales
By John Kenney, Cotney Consulting Group. John Kenney discusses the differences between business development, sales and marketing and why the difference matters. I often find that individuals and companies do not understand the function of business development. It is frequently confused with sales or considered part of marketing. However, when ...
Using Analytics to Drive Profits in Your Roofing Contracting Business – Part Two
By John Kenney, Cotney Consulting Group. Gain a competitive edge over competitors by collecting and analyzing data to optimize operations and improve customer satisfaction. In part one, we began by defining business goals and identifying the KPIs most relevant to achieving those goals. This section examines how to collect and analyze ...
What to Look Out for With the Rise of Subcontracting in Roofing
By Cayden Wemple. The roofing industry has turned to subcontractors for flexibility and profit, which poses some risks. Luckily, there’s an app to help contractors find qualified labor. Subcontracting in the roofing industry is experiencing a notable upward trend and this has been driven by multiple factors. Skilled roofers ...
