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Business Boosters

General Coatings SPFA  Contractor Panel

How spray foam manufacturers can learn from their customers

By Evelyn Witterholt. Learn about the state of the spray foam roofing industry directly from contractors in this upcoming panel at the SPFA show. One of the best ways for a company to improve their production standards is by listening to feedback from their customers. In the case of spray ...


Equipter 2023 Changes to Section 179

How 2023 changes to Section 179 impact your bottom line

By Equipter. Understand tax code changes to help your equipment purchase planning and ensure your money goes further when investing in company equipment. U.S. tax regulations are constantly changing, and as a business owner, it is important to understand how they affect your equipment purchases. Equipter explores changes to Section ...


Cotney - CRM Benefits

Maximizing sales and customer relationships with the power of sales CRM

By Cotney Consulting Group. Sales CRM is more than a tool, it is a strategic asset that is central to achieving sustained business success. Sales Customer Relations Management (CRM) systems have become the cornerstone of modern business operations, providing a transformative solution that centralizes customer interactions, streamlines communication and augments sales performance. ...


Cougar Paws Customer Service Communication

La clave del servicio al cliente es la comunicación clara

Descubra lo que significa un servicio al cliente excepcional para esta empleada bilingüe y por qué ama su trabajo. Casi dos tercios de la población de profesionales del techado en la fuerza laboral son hispanos. Al reconocer que muchos de sus clientes no hablan inglés o preferirían hablar español, Cougar ...


VARP Business Resource

Building beyond a business resource

By Emma Peterson. Roofing associations are incredible resources for networking and business growth opportunities. But they also foster community. In Season 5, Episode 53 of Roofing Road Trips™, Heather Greenwell and Rick Heath Carlisle met with host Megan Ellsworth to talk about the Viriginia Association of Roofing Professionals (VARP). Heather ...


McCormack Guiding the Next Generation

Guiding the next generation across the skill gap

By Emma Peterson. Through the People Make Roofing campaign, McCormack Partners is building a more diverse and secure future for the industry. In Season 5, Episode 61 of Roofing Road Trips®, Heidi J. Ellsworth crossed the pond to speak with Luke McCormack, the CEO of McCormack Partners. Luke grew ...


LMH Expand your Business

A free way to expand your online business presence

By Emma Peterson. Digital tools are crucial to growing a business, but they can be hard to tackle without training. That’s where the GBP (Google Business Profile) Course comes in. Host Heidi J. Ellsworth met with Danny Braught from Lokal Media House (LMH) to discuss what their seven-day, GBP course ...


Jobba Deep Dive into BI Strategies

A deep dive into BI strategies

By Jonny Suchor. Understanding the role of business intelligence in roofing from the experts themselves. In a recent RLW, Heidi J. Ellsworth hosted an insightful dialogue with experts from different facets of the roofing industry to discuss business intelligence (BI). The crew included Eugene Zukowski from Jobba, John Kenney ...


Cotney Consulting Group - Innovative talent development

Innovative talent development strategies in roofing manufacturing

By Cotney Consulting Group. The future of roofing manufacturing relies on the industry’s ability to implement effective talent development strategies. The roofing industry, particularly within the manufacturing sector, is undergoing a significant transformation driven by technological advancements and evolving market demands. This transformation brings to the forefront the critical challenge of talent ...


Finishing Dynamics The Perfect Pair

The perfect pair – get the most out of your customized metal architectural materials with Finishing Dynamics and American Metalcraft

By Anna Lockhart. Finishing Dynamics offers customers a unique range of premium fluoropolymer paints, which they apply to the quality metal materials from sister company American Metalcraft. Together, their products are unstoppable. Finishing Dynamics provides contractors with the highest-quality fluoropolymer paint system for architectural aluminum products on the ...


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