Business Boosters
Winning roofing talent
By Luke McCormack, McCormack Partners. From a family roofing background, Luke McCormack is an NRCA and Roofing Alliance member and CEO at McCormack Partners, a global recruitment firm who specialize in recruiting managerial to executive level talent within the American roofing industry. Over the last decade, the roofing recruitment landscape ...
Boost your business’s SEO through the R-Club!
By Anna Lockhart. Want to effectively reach potential customers and boost your online presence? R-Club membership helps contractors make the most of their digital reach. In the digital age, having a strong understanding of technology and an active online presence is critical to successfully reaching your customer base. Even ...
The basics of inventory management in the roofing industry
By Carroll Consulting Group. Learn the benefits and drawbacks that come with building a solid process for materials entering or leaving the job site. Positives Timely project completion: Adequate inventory ensures materials are readily available, aiding in completing roofing projects on schedule, meeting deadlines, satisfying customers and addressing shortages promptly. Bulk purchasing discounts: Procuring ...
Elevate your expertise with professional development
By Emma Peterson. How certifications and training can help you stand out in a competitive industry. Professional development is key to keeping up with an ever-changing and developing industry. Will Lorenz of General Coatings joined us for an episode of Roofing Road Trips® to share with Heidi about what the ...
Get to know your sales rep today!
By Dani Sheehan. Want to get the most out of the high-quality roofing products you use and love? Cultivate a strategic partnership with your sales reps and see how they can support your business's success. With the impressive strength of Sherwin-Williams' nationwide presence, UNIFLEX ensures that you have access to ...
Boost your company growth through industry association membership
By Anna Lockhart. Learn how your company, employees and brand can grow through industry association membership. In a recent MetalTalk™ webinar, “The Importance of Associations in the Metal Industry and How to Get Involved,” host Karen Edwards sat down with Metal Construction Association (MCA) board member Lee Ann ...
4 ways to boost your business using pictures
By MARCO Industries. The strategic advantage of images in social media marketing for roofers. HubSpot's research reveals that social media posts featuring images are 650% more engaging than those without, enhancing user interaction significantly. This increased engagement is crucial for roofing businesses, as images captured from the rooftops provide a ...
The secret to being a great manufacturer
By Dani Sheehan. Having a strong company culture not only empowers employees, but it also bleeds into good customer service. We love getting to know our RoofersCoffeeShop® partners, both old and new. It gives us a chance to learn about amazing companies, products and services to further celebrate an ...
Defining your company’s personality
By Geoff Braught, LMH Agency. How do you stand out in a competitive market? Be exciting, inspiring and unique with the proper brand voice. Your brand’s voice helps give your business a distinct personality that sets you apart from your competition. Think of it as an ongoing dialogue with ...
A new approach to financial management
By Jonny Suchor. Truss offers contractors an all-in-one solution for payments and expense tracking. At the International Roofing Expo (IRE), Megan Ellsworth from RoofersCoffeeShop® spoke with Matt Adams, an account executive at Truss, a banking platform designed specifically for contractors. Truss offers financial tools designed to streamline transactions and cut ...
