Your Prospects Are Changing: How to Sell Your Price and Overcome Objections in 2021
Date: April 20, 2021
Time: 1:00 p.m. - 2:00 p.m. (ET)
Handling objections can be a daunting task for even the most seasoned sales representative. The success rate at which they are overcome frequently lies in how they are perceived. Dave Yoho believes that objections are a sign of interest. By paying attention to the areas of your presentation where objections are raised, you will discover what specifics your prospects have a high interest level for.
Your price will always be the biggest objection that is raised, so begin by knowing these three realities:
- # 1: Someone will always have a lower price
- #2: There will always be price objections
- #3: You will always lose some orders to a lower price
Once you recognize these realities, it will be easier to develop a structured approach for handling price objections.
