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Post: Metal roofing built for winter performance gains traction in Texas
By Heidi J. Ellsworth.
Contractors are increasingly turning to metal roofing for dependable winter performance and long-term value.
Winter weather can put any roofing system to the test, especially in regions that face snow, ice and prolonged cold temperatures. While harsh conditions can create challenges, the right roofing system ...
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Post: Why contractors need a stronger second half of the sales pitch
By Dani Sheehan.
Learn the tools, tactics and real behaviors that separate an average close rate from a great one.
Most contractors spend hours training their teams on the opening of the sales pitch: building rapport with the homeowner and completing the inspection. But according to Leap National Sales Manager ...
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Post: Why AI will support roofers rather than replace them
By Jesse Sanchez.
Industry leaders say artificial intelligence enhances safety, efficiency and communication while leaving hands-on roofing work firmly in human hands.
Labor Central is pushing back against one of the most persistent concerns surrounding artificial intelligence in roofing: the fear that technology will replace skilled tradespeople. In this episode ...
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Post: Service is the plan for 2026
By Jesse Sanchez.
Revealing how disciplined processes and accountability turn roofing services from reactive work into a reliable growth engine.
A new year has begun, and crews are stepping into the new year with winter jobs still in motion and unpredictable weather already shaping what comes next. On this episode ...
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Post: The seal of success
By Emma Peterson.
Diving into Uniflex’s roof sealant products with Chris Underwood.
In a new episode of CoatingsCast™, host Megan Ellsworth sat down with Chris Underwood from UNIFLEX®. Their conversation centered on UNIFLEX’s new product – the Sprayable One Flash™ sealant. Chris shared a bit about what a sealant ...
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Post: Where roofing meets community care
By Emma Peterson.
Explore how SRS Distribution is giving back through their Raise the Roof Foundation.
SRS Distribution is one of the leading roofing distributors in the United States. With over 435 locations and 2,500 trucks across 47 states, their team is committed to “leveraging our business expertise and ...
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Post: CRSMCA 2026 Carolinas Mid-Winter Roofing Expo
CRSMCA hosts one of the largest regional roofing trade shows in the Southeast, bringing together nearly 100 exhibiting companies and over 400 industry professionals, including contractors, architects, consultants and more. This event offers the latest in roofing technology, safety tools, equipment and educational opportunities. The 2026 Carolinas Mid-Winter Roofing Expo ...
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Post: AI works for you, not the other way around
By Emma Peterson.
How to find the right technology that fits your business needs and operations.
In the age of new technologies such as artificial intelligence (AI), it can be tempting to jump on the bandwagon to avoid being left behind. And while keeping up with technological developments is ...
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Post: Ayudando a los negocios latinos a crecer y llegar más lejos
Por Jenny Yu, traducido por Jessica Bravo.
NAHICA se enfoca en cerrar la brecha de conocimiento empresarial para los contratistas hispanos.
National Hispanic Contactors Association (NAHICA) está trabajando para cerrar una brecha que ha existido por mucho tiempo en la industria de la construcción, ayudando a los contratistas latinos ...
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Post: Built to last: Why certified installation programs matter now more than ever
By Jesse Sanchez.
Proper installation is the frontline defense against roofing failure and this brand is raising the bar.
In the roofing world, flashy products often grab attention, but long-term performance comes down to one critical factor: installation. That’s where Brava Roof Tile is shifting the industry conversation. In this ...
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Post: Tomorrow’s industry leaders take the stage in Vegas
By The Coffee Shops™.
Four student teams delivered project proposals for the Cannery Hotel and Casino at the most well-attended Student Competition yet!
On the second day of the International Roofing Expo (IRE), a few members of The Coffee Shops™ crew had the opportunity to attend the 2026 Roofing Alliance ...
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Post: IKO spotlights winners of 2025 ROOFPRO VIP Awards
The 2025 ROOFPRO VIP Getaway winners were celebrated with an unforgettable retreat in Mexico, bringing together top-performing contractors for a well-earned recognition of their hard work and commitment.
This Valentine’s Day, IKO is spotlighting ROOFPRO contractors who go above and beyond every day. The 2025 ROOFPRO VIP Getaway winners were ...
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Post: Honoring leadership, craftsmanship and family legacy
By Jesse Sanchez.
From lifetime service to architectural sheet metal excellence, MRCA’s 2025 awards highlighted the people and companies strengthening the roofing industry.
The Midwest Roofing Contractors Association (MRCA) used its 2025 awards program to recognize how individuals with a dedication to leadership, craftsmanship and a commitment to long-term service ...
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Podcast: Felipe Ros - Turning Past Leads Into Future Revenue
In this episode of Roofing Road Trips, Heidi J. Ellsworth visits with Felipe Ros, president of gFour Marketing, to explore how roofing contractors can unlock more revenue without buying more leads. The conversation focuses on practical systems for customer appreciation, referrals, past-customer reactivation and lead rehashing, showing how consistent follow-up ...
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Post: International Roofing Expo announces the 2026 Innovative Product Showcase and Awards Program winners
The awards program is an industry recognition program that celebrates the most cutting-edge solutions that are available in the roofing and exteriors sector.
Informa Markets, The International Roofing Expo® (IRE), announced the winners of their annual Innovative Product Showcase and Awards Program for People’s Choice and Experts’ Choice. The awards program, ...
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