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Event: 2026 NWIR Legislative Luncheon - April 14

Join your fellow NWIR members at Roofing Day in DC for a luncheon on Tuesday, April 14! Network with other women in the roofing industry and learn about the importance of advocacy in preparations for the Roofing Day event hosted by NRCA. Our featured speaker will be Deb Mazol, Director of ... Read More

Know your break-even before you price the next job

Post: Know your break-even before you price the next job

By Jesse Sanchez. Understanding break-even calculations can help protect margins and simplify pricing decisions. Many roofing companies judge the success of a year by how much revenue they generate. Yet revenue alone does not determine whether a company is financially healthy. According to industry consultant John Kenney from Cotney Consulting ... Read More

Ladies, all aboard the NWIR cruise!

Post: ¡Damas, todas a bordo del crucero de NWIR!

Por Jenny Yu, traducido por Jessica Bravo. El Retiro de Florida 2026 de NWIR zarpa hacia las Bahamas del 10 al 13 de abril para una experiencia de networking con temática náutica. ¡Es momento de dejar atrás el estrés y disfrutar del sol en el Retiro de Florida 2026 ... Read More

New heights in roofing

Post: New heights in roofing

By Annie Crawford. Learn how workforce development programs are creating new opportunities and strengthening the future of the roofing industry. A new wave of skilled talent is revitalizing the roofing sector, bringing fresh energy to jobsites across the country. GAF is at the forefront of this evolution, equipping motivated individuals ... Read More

Showcasing liquid membrane leadership

Post: Showcasing liquid membrane leadership

By Jenny Yu. Sika’s presence at IRE 2026 underscored the growing momentum behind liquid-applied membranes. At the 2026 International Roofing Expo, Sika Corporation showcased its liquid membranes, demonstrating the company’s proactive approach to meeting market trends. Sean Fraker, national manager for Sika’s roofing division specific to liquid-applied membranes, spoke ... Read More

A critical look at AI

Post: A critical look at AI

By Emma Peterson. Trent Cotney and Jon Gardner discuss AI liability, confidentiality and how contractors can build safe, effective practices. As artificial intelligence (AI) grows more and more common in our everyday life, it’s important to look at it critically and understand how it can be used as a tool. ... Read More

Why attic ventilation education still happens face to face

Post: Why attic ventilation education still happens face to face

By Jesse Sanchez. In-person seminars help contractors better understand, calculate and apply proper attic ventilation principles. Contractors gather in hotel meeting rooms across the country to revisit one technical subject that continues to impact roof performance: attic ventilation. On this episode of Roofing Road Trips®, Karen Edwards welcomed Paul Scelsi ... Read More

Preparing roofs for winter hazards

Post: Preparing roofs for winter hazards

By Jenny Yu. Industry experts explain how snow retention technology is evolving to improve safety and roof performance. Safety has always been the primary reason for snow retention systems, but evolving roof materials and weather patterns are increasing awareness of their importance across the country. In a recent ... Read More

Beyond red and blue

Post: Beyond red and blue

By Emma Peterson. Trent Cotney on tariffs, labor, global conflict and other issues affecting roofing professionals across the country. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth had the chance to sit down with Adams and Reese attorney and industry advocate Trent Cotney to discuss the major ... Read More

DiFalco and Patterson: Partners across generations

Post: DiFalco and Patterson: Partners across generations

By Emma Peterson. Learn how two men’s roofing business lives on in the next generation. In a recent episode of Stories from the Roof, sponsored by TopShield, Megan Ellsworth had the chance to talk to Charlie DiFalco, vice president of Action Roofing Services. With six different locations around Florida, ... Read More

Las lecciones que te llevan al éxito

Post: Las lecciones que te llevan al éxito

Por Jessica Bravo. Descubre cómo las lecciones difíciles construyen empresas más fuertes. En esta edición de Coffee Conversations®, Jessica Bravo conversa con Moises Morales de Select Adjusters, Mike Monterroso de Lion’s Consulting y Jason Jimenez de Gasper Roofingsobre realidades que rara vez se hablan en la industria del roofing: pérdidas, ... Read More

Debunking metal myths

Post: Debunking metal myths

By Jenny Yu. Discover the facts behind some of the most common misconceptions about metal roofs. Metal roofing is growing to be one of the most popular roofing material choices, and for good reason. Metal is versatile, durable and cost-effective, requiring less maintenance than most traditional materials and ... Read More

Upcoming: The Next Generation of Interactive, Full-Exterior 3D Property Models

Webinar: Eagleview One™ Star Event Series

The Next Generation of Interactive, Full-Exterior 3D Property Models Eagleview One just got better! Learn about new features and use cases for roof and exterior measurements. Watch our online Star Event designed to reveal exciting new capabilities for Eagleview customers and prospects. We're excited to share the very latest enhancements to Eagleview ... Read More

Palpable excitement and aggressive growth

Post: Palpable excitement and aggressive growth

By Jenny Yu. At IRE, FlashCo showcased products designed to save contractors time and discussed the company’s positive trajectory for 2026. On the International Roofing Expo trade show floor, Dani Sheehan stopped by the busy FlashCo booth to chat with Colin Albue, the Midwest Regional Sales Manager, about the ... Read More

Roof Hub Essentials: How to Get the Most Out of Your Account

Webinar: Roof Hub Essentials: How to Get the Most Out of Your Account

What you’ll gain from this session: Save time by managing orders, deliveries, and job details in one place Reduce errors with clear visibility before materials hit the jobsite Stay in control of what’s ordered, what’s coming, and what’s delivered Cut down on phone calls by finding answers instantly Set your account up correctly for smoother ... Read More

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