Read Listen Watch - All Learning Resources<span id="spacer"></span>
Grow With Metal, Win With Roofing Passport
In this RoofersCoffeeShop RLW, Karen Edwards chats with Sherwin Williams’ MetalVue Marketing Segment Manager, Junny Lee and Sherwin Williams’ Contractor Sales Representative for the MetalVue program, Heather McGinnis. They talk about why demand for metal is rising, the barriers that often hold contractors back and how Roofing Passport provides the ...
Next-Level Roofing Starts with Elevate
In this RLW, Frank Palmer and Emma Nealy from Elevate break down the latest product launches built with the field in mind. With industry strong innovation, Elevate delivers with the new MAX PVC membrane delivers industry-leading toughness against punctures and tears, the revolutionary TWIN JET Y adhesive that boosts efficiency ...
Growing Your Business with Gutters
In this MetalTalk™, Heidi Ellsworth visits with Tim MacVeigh with Tru-Seam Metal Solutions to explore how roofing and exterior contractors can expand their offerings by adding gutters to their remodeling business. From boosting revenue and offering complete exterior packages to streamlining installation workflows, gutters are a natural fit that meet ...
Who is QXO?
Are you wondering what QXO’s acquisition of Beacon means for roofing contractors going forward? In this RLW, Heidi J. Ellsworth meets with Matt Fassler, Chief Strategy Officer with QXO to talk about the history and future of QXO. What direction is it heading and what could that mean for the ...
Securing the Roof’s Edge
In this Read Listen Watch® (RLW), Megan R. Ellsworth sits down with Hickman Edge System's Director of Private Label and OEM, Jason Hildenbrand, to talk about the unsung hero of wind uplift protection, edge metal. They’ll explore why roof edges are the most vulnerable part of a system, how ...
Green Roofs, Real Results
In this CoatingsTalk, Heidi J. Ellsworth sits down with Angie Durhman, technical sales support representative and John Parker, architectural sales representative from SOPREMA to dive into the lush, growing world of green roofs and what SOPREMA is doing to lead the industry. From reducing urban heat to extending membrane life, ...
Grow Your Metal Business with the Right Tech Stack
In this MetalTalk™, Karen Edwards talks to Dave Chapman of Estimating Edge about how technology is changing the way roofing contractors do business. Karen and Dave discuss what makes up a tech stack and why it matters for growing a successful roofing company. They explore what a tech stack really ...
Composite Roofing Builds Million-dollar Businesses
In this Read Listen Watch® (RLW), Heidi J. Ellsworth sits down with Mike Heiland of Heiland Roofing and Exteriors, Andrew Prchal of Gunner Roofing, and Mark Pagel of DaVinci Roofscapes to explore how composite roofing is helping build their businesses into multi-million-dollar roofing companies. From new market entrants to long-standing ...
How to Promote High Performance Shingle Technology
In this Read Listen Watch® (RLW), Heidi J. Ellsworth sits down with Jon Abernathy and Fallon Anawalt of TAMKO to discuss the company’s Performance Shingle Technology and how contractors can leverage that technology to differentiate their businesses. Designed for unparalleled resilience in severe weather conditions, these advanced shingles blend cutting-edge ...
Making Service the Cornerstone of Your Business
Join us for our latest Read Listen Watch® (RLW) session, where we will explore how to make exceptional service the cornerstone of your business. This panel discussion features industry experts Zach Carpenter from Jobba and Jeanne Boyd from Boyd Bone Dry, who will share insights on how service can transform ...


















