Read Listen Watch - All Learning Resources<span id="spacer"></span>
LIVE: Staying Profitable in a Market That Won’t Sit Still
The roofing industry isn’t just feeling economic pressure, it’s being reshaped by it. In this live Read Listen Watch®, Heidi J. Ellsworth sits down LIVE from the NRCA midyear meetings with Fred Castonguay of Reworked.ai, Wendy Marvin of Matrix Roof & Home and Dean Jagusch of Wagner Roofing to dig ...
How Roofers Win With Recycling
In this RoofersCoffeeShop® Read Listen Watch (RLW)®, host Heidi J. Ellsworth sits down with Ashley Horner of Morristown Roofing, Chris Kann of Versico Roofing Systems and Richard Garrison of Nationwide Foam to discuss commercial roofing recycling. The conversation breaks down common misconceptions, including concerns around cost, complexity and market demand, ...
Design Details for Better Metal Roofs
In this Read Listen Watch®, Karen Edwards visits with Jeff Medeiros of AEP Span to discuss the key details roofing contractors need to understand when working with architectural metal roofing systems. From panel selection and substrates to thermal movement, wind uplift, sealants, underlayments and penetrations, this conversation will break down ...
Robotics in Roofing
In this Read Listen Watch®, host Karen Edwards is joined by John Kenney of Cotney Consulting Group to break down how robotics and automation are beginning to influence the construction industry and what that means for roofing contractors. Rather than focusing on fear or speculation, the conversation centers on awareness, ...
Empowering Contractors in Storm-prone Markets With HailGuard™
In this Read Listen Watch®, host Megan Ellsworth sits down with Brian Dunn and Jon Abernathy of TAMKO® to explore how contractors can better protect homes and grow their business in hail-prone markets using advanced solutions like HailGuard™ shingles. The conversation covers everything from evolving insurance trends and homeowner education ...
The Profit Protection Playbook for Contractors
In this Read Listen Watch®, Megan Ellsworth is joined by Trent Cotney of Adams and Reese to break down how roofing companies should view their legal department not as overhead but as a driver of profitability. They explore how risk mitigation protects the gap between gross revenue and true take-home ...
Win the Customer Experience, Win the Sale
In this Read Listen Watch®, Megan Ellsworth is joined by Austin Rosenbaum of Demand IQ and Marc Hansen of JobNimbus to examine how the roofing customer journey is shifting from a handoff between marketing and sales to a single, connected experience. As Google elevates contractors who provide online estimates and ...
Capitalizing on Google’s Shift to Online Estimates
In this Read Listen Watch® webinar, Megan Ellsworth sits down with Austin Rosenbaum (Demand IQ) and Peter Cleveland (Eagleview) to explain a major shift happening in how homeowners find contractors on Google. Google has introduced an “Online Estimates” filter when homeowners search for "Roofing company near me", and nearly 1 ...
Found or Forgotten: How Google’s AI Search Impacts Roofers
In this Read Listen Watch®, Megan Ellsworth sits down with Dan Shurtz, Executive Vice President and Partner at Aletheia Digital, and Nick Knellinger of Eagleview to explore how innovative marketing strategies, unique digital platforms and data-driven campaigns are becoming invaluable assets for roofing contractors who want to lead their markets. ...
Stop Chasing Leads. Start Using Data.
In this Read Listen Watch®, Heidi J. Ellsworth sits down with Peter Cleveland from Eagleview and Fred Castonguay from Reworked.ai to discuss how high-quality data is optimizing marketing and sales. As contractors head into a new year with tight pipelines and fresh budgets, this conversation explores why traditional lead-generation methods ...
