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Win the Customer Experience, Win the Sale
In this Read Listen Watch®, Megan Ellsworth is joined by Austin Rosenbaum of Demand IQ and Marc Hansen of JobNimbus to examine how the roofing customer journey is shifting from a handoff between marketing and sales to a single, connected experience. As Google elevates contractors who provide online estimates and ...
Capitalizing on Google’s Shift to Online Estimates
In this Read Listen Watch® webinar, Megan Ellsworth sits down with Austin Rosenbaum (Demand IQ) and Peter Cleveland (Eagleview) to explain a major shift happening in how homeowners find contractors on Google. Google has introduced an “Online Estimates” filter when homeowners search for "Roofing company near me", and nearly 1 ...
Found or Forgotten: How Google’s AI Search Impacts Roofers
In this Read Listen Watch®, Megan Ellsworth sits down with Dan Shurtz, Executive Vice President and Partner at Aletheia Digital, and Nick Knellinger of Eagleview to explore how innovative marketing strategies, unique digital platforms and data-driven campaigns are becoming invaluable assets for roofing contractors who want to lead their markets. ...
Stop Chasing Leads. Start Using Data.
In this Read Listen Watch®, Heidi J. Ellsworth sits down with Peter Cleveland from Eagleview and Fred Castonguay from Reworked.ai to discuss how high-quality data is optimizing marketing and sales. As contractors head into a new year with tight pipelines and fresh budgets, this conversation explores why traditional lead-generation methods ...
Leveraging the Off-season for Growth
In this Read Listen Watch®, Heidi Ellsworth, Jon Abernathy of TAMKO and Jon Broce of Day 41 Thrive discuss how roofing professionals can turn downtime into opportunity. Join them and explore how to extend your season through cold-weather applications, safety practices and restoration work, while preparing strategically for 2026 with ...
Unpacking AI: The Digital Shift Shaping Roofing
In this Read Listen Watch®, Karen Edwards is joined by Jon Gardner of Owens Corning and Trent Cotney of Adams & Reese for a deep dive into artificial intelligence and its expanding role in roofing. The conversation explores what AI really means for contractors and manufacturers today, breaking down its ...
Take Control of Your Roofing Finances
In this RoofersCoffeeShop RLW, Megan Ellsworth sits down with Jon Gardner from Owens Corning, Adam Gottlieb and Logan Marita of PHG, for an exclusive RLW focused on helping roofing contractors build a stronger financial foundation. Learn how to professionalize your bookkeeping, understand key financial metrics and use data to make ...
Technology and the Roofing Lifecycle
Join Karen Edwards for an insightful conversation with industry experts John Kenny of Cotney Consulting and Zach Carpenter of Jobba as they explore the power of roofing-specific software like FCS and the value it brings with a comprehensive roofing lifecycle methodology. FCS has been a powerhouse software for decades, John ...
Are Fluid-Applied Roof Systems the New Membranes?
In this episode of CoatingsTalk, host Megan Ellsworth is joined by Greg Hlavaty with Western Colloid to talk about treating fluid-applied roof systems as a membrane. In modern roofing and waterproofing applications, fluid-applied roofing systems have become increasingly popular due to their seamless application, durability and adaptability. These systems are ...
Innovation in Action: MetalForming and METALCON
In this RoofersCoffeeShop RLW, Karen Edwards welcomes MetalForming, LLC’s President and CEO, Stephen Gosk, and Business Development Director, Chad Rowe, for an exclusive METALCON preview and to discover how the new Schroeder Architectural shear and folder and VIETSTEEL roll forming machines are built to tackle today’s biggest challenges in the ...
