Learn Your Way

In this RLW, Steve Kuhel, product manager for FiberTite, talks with Heidi J. Ellsworth, RCS partner, about hail events and commercial roofing listings, including defining VSH, the emergence of hail events and geographical considerations.  Most who have been involved with the roofing industry have experienced the costly impacts of normal and extreme hail events. With FM Global taking a formal position on the classification of extreme hail events, known in the market as Very Severe Hail (VSH), this emerging classification has ramifications across the U.S. commercial roofing market.  Steve will share updates on FM Global minimum performance requirements and test methods to achieve VSH ratings, the impact of these listings in the commercial roofing markets and material considerations for hail events, VSH or otherwise.  FiberTite’s proven KEE resilient roof membranes lead the industry as the only KEE manufacturer with VSH accreditation. Find out what this classification means for roofing performance and what it means for your next project.

Read the Transcription 

Listen to the Podcast

Watch the Webinar

John Kenney of Cotney Consulting Group shares with Heidi J. Ellsworth his 30-plus years of roofing experience and how he has adopted technologies that make sense. Known for his excellence in roofing operations, John is bringing tools like Smartsheet, artificial intelligence and a deep understanding of technologies that work.

Now, more than ever, roofing contractors need information that makes sense on how to incorporate the right technology and software into their roofing businesses to succeed in this new post-COVID business environment. As the leader of Cotney Consulting Group, John not only talks technology but common-sense business solutions for success.

Watch the Webinar

Listen to the Podcast

Read the Transcription

Heidi J. Ellsworth discusses the future of roofing and sustainability with Tim Kersey, VP and General Manager of Soprema USA, and Matt Davis, Soprema's Marketing Manager. With a growing need for sustainable products and systems on the roof, there is also an overall societal demand for corporate responsibility around sustainability. Kersey shares how Soprema globally is committed to environmental stewardship at the highest levels of the corporation while offering strong solutions for roofing contractors and building owners on the roof. Soprema believes that never before has the impact of sustainable construction and buildings been more important than it is in our world today. Globally, buildings account for approximately 40 percent of the world’s energy consumption. In the United States alone, buildings account for 50 percent! Kersey describes how being at the forefront of responsible product design, sustainable operations and engagement of employees to participate in pushing the envelope for a greener tomorrow, has been at the heart of the company’s mission and core values for years.

Watch the Webinar

Listen to the Podcast

Read the Transcription

Heidi J. Ellsworth, RCS Partner, welcomed Zach Stopyro and AC Galeon of DaVinci Roofscapes to RoofersCoffeeShop's May 2020 Read Listen Watch (RLW) presentation on wildfires and roofing.  With wildfires growing every year, it is more important than ever to choose roofing products that can help deter fire.  This RLW reviews the importance of product testing while helping roofing contractors understand which testing is critical for product performance.  Stopyro explains the different types of fire testing and how the results determine not only the type of roofing but the necessary roofing systems that can mean the difference between total loss and saving structures.  Finally, you will see the many options available for owners to obtain the architectural designs they desire while also protecting their homes and businesses from fire.  

Watch the Webinar

Listen to the Podcast

Read the Transcript

Mike Swartzer, National Sales Manager for IB Roof Systems, will discuss the future of roof restorations as building owners look to increase longevity of current roofs with stronger recover or re-roof solutions.  Mike brings a long history of working with roofing contractors on how to best use roof coating and membrane solutions for both recover and re-roof.  He will share how to work with building owners to help them understand the value of restoration roofing compared to when a roof must be torn off and reinstalled.  Mike will also address the importance of working with manufacturers who can provide a full complement of roofing solutions for building owners that result in high return on investment along with sustainable roofing systems that last. 

Watch Webinar

Listen to the Podcast

Read the Transcription

Heidi J. Ellsworth talks to Mark MacDonald of Sherwin Williams about how contractors can add more metal roofing installations to their roofing business and make more profit on every job.  Sherwin Williams is focused on helping roofing contractors learn how to estimate, purchase and install more metal.  It is an opportunity for roofing contractors who have been installing asphalt to offer additional roofing systems that are attractive to new and current customers that offer better margins.  This webinar will deliver action items and strategies that include the use of technology, marketing and purchasing that can add diversification and profit to any roofing contractors.

Watch the Webinar.

Listen to the Podcast.

Read the Transcription.

With current labor shortages, the ability to work year-round and take the seasonality out of roofing is more important than ever.  Working during the winter months helps roofing contractors keep laborers employed year-round, leading to diminished backlogs, increased business and overall customer satisfaction.  During this webinar learn about new technologies in roofing systems and coatings that are extending the roofing season even in temperatures as cold as 20 degrees below zero.

Watch Webinar 

Listen to the Podcast

Read the Transcription

In this webinar, podcast and transcript you will learn that there are only a few programs, if any, of its kind currently existing in the roofing industry. 

The program is open to everyone and once accepted, apprentices can earn an Apprentice Completion Certificate (journey-level recognition) upon completion of the program with periodic hourly rate increases throughout. 

They can also earn 17 credit hours toward an Associate of Science degree, or toward a degree-seeking, construction focused track. It includes 4,000 hours (divided into four phases) of On the Job Training (OJT) work instruction and 392 hours of online and classroom instruction. The program leadership will share how it is working and how they see this type of program helping the roofing industry overall.

The WTI Apprenticeship Program is an accredited, non-union affiliated, US Department of Labor sanctioned program that is registered under WTI (Weatherproofing Technologies, Inc.) a subsidiary of Tremco. 

Watch Webinar 

Listen to the Podcast
 

Read the Transcription

Many roofing companies shy away from coatings due to the unknowns. A few have had an unpleasant experience. If you set up your project correctly you will find that the coatings side to your business can be extremely lucrative. You can provide a superior roof for your clients and save untold amounts of money in labor, production, and materials. This seminar will provide the three top tips for success and how to incorporate it into your roofing business.

Watch Webinar 

Listen to the Podcast

Read the Transcription

Find out how GranuLock™ factory-applied granule surfacing, anti-wicking fabric technology and RooF-ID™ are changing the conversations between building owners and roofing contractors. Tremco Roofing is incorporating these technologies and more in their POWERply Endure membranes and roofing systems.  Learn about their national certified contractor network and how it could be part of your business.

Watch Webinar 

Listen to the Podcast

Read the Transcription