Roofers Coffee Shop - Where The Industry Meets!
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Learn Your Way

RoofersCoffeeShop is providing a new way to learn that is just for you! Our roofers have shared that they want to learn when and how they want to; whether that is Reading blogs and e-books late at night, listening to podcasts during the morning drive, Watching videos over morning coffee at the desk or any of the three during the midnight hours. Every RLW is about what is important to you, the roofing professional. We want to help you solve problems and grow your business. This page is a wealth of information, just for you, just how you want it.

Upcoming RLWs

July 28, 2021 - Johns Manville

August 28, 2021 - Sherwin - Williams

September 29, 2021 - Soprema

October 27, 2021 - Sashco

November 17, 2021 - Cotney Consulting Group

December 29, 2021 - DaVinci


  Heidi J. Ellsworth of RoofersCoffeeShop sits down with Jennifer Ford Smith of Johns Manville to talk about the importance of ongoing training.  Both ladies have been highly involved through out their careers working together on National Women in Roofing, Roofing Alliance and NRCA committees.  In this RLW, Heidi asked the top ten hot training questions of Jennifer, and ... Read More


  June 30, 2021  Every contractor wants their workflow process to be smooth.  They spend a lot of time purchasing and implementing software applications only to find that their systems are disparate and siloed.  Instead of saving valuable time, they are copying data from one system to another causing delays, errors and frustration and ... Read More
May 26, 2021  Today it is more important than ever to have up to date, pertinent employee and safety manuals along with the most current contract language.  During these turbulent times, Cotney Attorneys and Consultants have been helping roofing contractors navigate the risk of COVID, material supplies, employee law, regulations and much more.  Trent Cotney will ... Read More
  April 28, 2021 11:00 am PT The experts at Georgia-Pacific share recent survey data on how roofing cover boards can help extend the life of a roof.  The RLW features results from a third-party survey where data was collected from an FMI Roof Cover Board Survey in May, 2020.  The survey ... Read More
March 31, 2021 Nick Nobbe of Quarrix leads this informative RLW sharing with Heidi J. Ellsworth the importance of educating homeowners on ventilation.  Highlighting recent statistics and survey results, they share how 92% of homes across the U.S. do not have the right ventilation.  Nick talks about the benefits of understanding ... Read More
March 17, 2021 In this RoofersCoffeeShop RLW brought to you by Jobba Technologies, well-known business consultant Greg Hayne shares how roofing service and maintenance is being redesigned by a changing economy and most of all by technology.  He shares that there are areas that never change including having a strong foundation ... Read More
February 24, 2021 As the world has been flipped upside down in the last year, roofing contractors are still busy.  Working in an increasingly digital world, it often seems that roofing companies are losing not gaining time and productivity. Heidi J. Ellsworth, RCS Partner visits with Monroe McKay, Business Development Director ... Read More
January 27, 2021 In this exclusive interview, Heidi J. Ellsworth, RCS Partner talks with John Kenney of Cotney Consulting Group about his new book “The Blueprints to Your Business.”  Known for his excellence in roofing operations, Kenney is not only releasing a new book in 2021 but leading the launch of ... Read More
December 2, 2020 In this Read Listen Watch (RLW), Heidi Ellsworth speaks with Eugene Zukowski, Product Marketing Manager at Jobba Trade Technologies about the concept of contractor-driven technology and how contractors can drive their own software solutions. As the original cloud-based roofing software for project and customer relations management, Jobba has ... Read More
October 28, 2020 In this RLW, Steve Kuhel, product manager for FiberTite, talks with Heidi J. Ellsworth, RCS partner, about hail events and commercial roofing listings, including defining VSH, the emergence of hail events and geographical considerations.  Most who have been involved with the roofing industry have experienced the costly impacts ... Read More
September 30, 2020 John Kenney of Cotney Consulting Group shares with Heidi J. Ellsworth his 30-plus years of roofing experience and how he has adopted technologies that make sense. Known for his excellence in roofing operations, John is bringing tools like Smartsheet, artificial intelligence and a deep understanding of technologies that ... Read More
July 29, 2020 Heidi J. Ellsworth discusses the future of roofing and sustainability with Tim Kersey, VP and General Manager of Soprema USA, and Matt Davis, Soprema's Marketing Manager. With a growing need for sustainable products and systems on the roof, there is also an overall societal demand for corporate responsibility ... Read More
June 1, 2020 Heidi J. Ellsworth, RCS Partner, welcomed Zach Stopyro and AC Galeon of DaVinci Roofscapes to RoofersCoffeeShop's May 2020 Read Listen Watch (RLW) presentation on wildfires and roofing.  With wildfires growing every year, it is more important than ever to choose roofing products that can help deter fire.  This RLW reviews ... Read More
April 29, 2020 Mike Swartzer, National Sales Manager for IB Roof Systems, will discuss the future of roof restorations as building owners look to increase longevity of current roofs with stronger recover or re-roof solutions.  Mike brings a long history of working with roofing contractors on how to best use roof ... Read More
January 30, 2020 Heidi J. Ellsworth talks to Mark MacDonald of Sherwin Williams about how contractors can add more metal roofing installations to their roofing business and make more profit on every job.  Sherwin Williams is focused on helping roofing contractors learn how to estimate, purchase and install more metal.  It ... Read More
December 11, 2019 With current labor shortages, the ability to work year-round and take the seasonality out of roofing is more important than ever.  Working during the winter months helps roofing contractors keep laborers employed year-round, leading to diminished backlogs, increased business and overall customer satisfaction.  During this webinar learn about ... Read More
December 6, 2019 In this webinar, podcast and transcript you will learn that there are only a few programs, if any, of its kind currently existing in the roofing industry.  The program is open to everyone and once accepted, apprentices can earn an Apprentice Completion Certificate (journey-level recognition) upon completion of the ... Read More
October 9, 2019 Many roofing companies shy away from coatings due to the unknowns. A few have had an unpleasant experience. If you set up your project correctly you will find that the coatings side to your business can be extremely lucrative. You can provide a superior roof for your clients and ... Read More
August 2, 2019 Find out how GranuLock™ factory-applied granule surfacing, anti-wicking fabric technology and RooF-ID™ are changing the conversations between building owners and roofing contractors. Tremco Roofing is incorporating these technologies and more in their POWERply Endure membranes and roofing systems.  Learn about their national certified contractor network and how it ... Read More
April 8, 2019 Jesse Martinson of SureCoat Systems explains how he developed a successful maintenance division that is very profitable. He will walk attendees through the program and demonstrate through project case studies how to create a new or better profit center and how to project out the revenue that will ... Read More
April 8, 2019 Trent Cotney joined Heidi Ellsworth to discuss Roofing Contract Provisions. This webinar focuses on five of the most important commercial and residential roofing contract provisions with the opportunity to ask Trent Cotney important legal questions concerning overall contract provisions. Presented by Trent Cotney Moderated by Heidi J. Ellsworth  Watch ... Read More
March 26, 2019 This RCS series will help you understand how to help homeowners work through the complexity of insurance claims to get a roof that will withstand the next storm.  Trent Lovewell of WeatherGuard, Inc. an Omaha, NE roofing contractor and Aaron Adams, Central Regional Manager for DaVinci Roofscapes, discuss the ... Read More
March 26, 2019 Join Amie Grant, WTI Education and Community Outreach Coordinator and Joey Lee III, WTI Construction Manager as they discuss the opportunities through Akron University to obtain a construction degree. Created in collaboration with the University of Akron with roofing professional needs and aspirations in mind, WTI, a subsidiary ... Read More
February 28, 2019 Listen and watch as Heidi J. Ellsworth joins the experts from Trimble, a leader in construction technology, as they share how the younger generation are starting businesses and how current roofing professionals can keep up with new technology and innovative solutions. Learn How You Want - Click on how ... Read More

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