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How to Expand Into Home Improvement

Sashco Home Improvement
November 3, 2021 at 3:00 p.m.

By Cass Jacoby, RCS Reporter. 

Learn how to properly diversify your business offerings with Heidi Ellsworth, Wendy Marvin and Nathan Ferraro. 

With the Read, Listen, Watch® (RLW) initiative, RoofersCoffeeShop® has made it easier than ever for members of the roofing and construction industries to learn how they want, when they want. Whether you want to read a transcript, listen to a podcast or watch a webinar, the Coffee Shop has made it possible for you to learn your way. 

In an upcoming RLW, Heidi J. Ellsworth will be visiting with Wendy Marvin, the founder and CEO of Matrix Roof & Home and Nathan Ferraro a senior marketing manager for home improvement at Sashco. The three will talk about how to differentiate your business by including home improvement in your offerings. 

Important to the growth of every business is developing the right connections and using the correct products. Heidi, Wendy and Nathan will show you how to diversify your business with performance products and through building strong ongoing relationships with customers. 

Wendy will share how she has kept customers for years by expanding performance products and services. Even during COVID, see how building these relationships and learning how to upsell with performance products can propel your business.

In this upcoming RLW, you will learn how and why you should add home improvement to your business. Other topics of discussion will include: 

  • Protecting your business reputation 

  • Paying attention to client need 

  • The profitability of pivoting your business 

  • How to start the process and move towards the role of “general contractor” 

  • Upselling performance products 

  • Turning on going relationships with clients into recurring sales 

  • And much more! 

Register today for this exciting RLW and learn how to expand your business and start getting year-round work. 

Learn more about Sashco in their RoofersCoffeeShop® Directory or visit www.sashco.com.



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