By Cass Jacoby.
These days we are more connected than ever — either through our laptops, the super computers in our pockets or our tablets. The internet as quickly replaced the yellow pages of yesteryear, and it is increasingly clear that if you want your company to be relevant you need to be online. However, being online is more than just having a website, it means optimizing your search engine discoverability, having a constant stream of fresh content to draw people to your site, having engaging social media and more — it's a full-time job.
It is easy to get overwhelmed by the sudden wave of digital duties that come with owning a business, but fear not! RoofersCoffeeShop® has a brand-new special webinar specifically designed to guide you through strengthening your online presence. Join RCS’s Heidi J. Ellsworth and Karen L. Edwards as they sit with expert Stephen Spence from Project Map It to talk about how to take your company to the next level by improving your online presence.
“Everything is online and the online presence really does matter,” says Stephen. “Just having an online presence, whether it's social media, whether it's updating content on your website, it's all important.”
Karen says that a great way to drive people to your site is to regularly put out fresh content that answers the questions homeowners are googling.
“Homeowners that are looking for services that a contractor or roofing company might provide, they want to know things like, how much is it going to cost? What kind of materials should I put on my roof?” agrees Stephen. “So posting content on your website is important, because it showcases that you're a local expert in that area.”
Stephen also adds that contractors should be adding value to their website by adding photos and videos and having lots of good landing pages so that you can capture leads. Increasingly, staying top of mind of the homeowner means that you are staying at the top of the search engine when they are looking for answers to roofing questions or for contractors to repair or replace their roof.
This is why Project Map It is so revolutionary, because it is a one stop shop for all of the most important things contractors should be doing to strengthen their online presence.
“We're an interactive mapping portfolio, just think of a map of your local area that you service and you have pins of all of your jobs on that map, all your past work,” says Stephen. “You're showcasing your past successes to land new successes. And so, on each of those pins, our system allows you to upload as many photos as you want before, during and after. And also on that pin, it allows you to display all of your reviews. It's constantly being updated with photos coming in, with reviews, with the new content...By having this map there, what an online presence!”
Watch the webinar to learn more about how you can optimize your web presence to start driving more leads to your website and for more information on Project Map It.
Cass works as a reporter/writer for RoofersCoffeeShop, AskARoofer and MetalCoffeeShop. When she isn’t writing about roofs, she is putting her Master degree to work writing about movies and dancing with her plants.
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